Our Blog
FILTER BY CATEGORY
- ALL
- Book Club
- Copper State of Mind
- Crisis Communications
- Fun Fact Friday
- HMA Public Relations
- Mash Up
- Media Monday
- Media Relations
- Networking and Professional Development
- Odds and Ends
- PR and HMA PR
- PR and Sports
- PR Observations and Preferences
- PR Toolkit
- PRGN
- PRSA
- Public Relations
- Social Media
- Tip for Tuesday
- What is...Wednesday
Lessons Learned From Top Golf
Kelsey Makings | Oct 18, 2018
One can say I am competitive by nature. As an athlete, I took a loss pretty hard. As a Cardinals fan, well, I have had to learn how to accept an “L” more times than I would like. So, when the HMA team gathered at Top Golf to support Subway Kids & Sports, you can […]
READ MORE
The Real Reason Customers Invest
Grace Flemer | Oct 17, 2018
This past weekend, one of the University of Alabama’s best known traditions was brought back to life after it was nixed a few years ago following the 2014 Iron Bowl against Auburn University. “Dixieland Delight” by the band Alabama was played once again during the fourth quarter while students and fans sang along. The tradition […]
READ MORE
Finding All The Voices
Abbie Fink | Oct 16, 2018
I had never heard the term “inclusive marketing” until I was doing the research for my presentations at the recent Improving Disability Communications workshop hosted by the National Center on Disability and Journalism at ASU’s Cronkite School, Arizona Developmental Disabilities Planning Council and Ability360. Inclusive marketing is really just marketing. Or rather what real marketing should be — creating a […]
READ MORE
#MediaMonday – Chris Etling
Scott Hanson | Oct 15, 2018
Today’s #MediaMonday comes to us from the crisp northland, where they actually experience fall. A fellow Northern Arizona University alumnus, Chris Etling is the new managing editor at the Arizona Daily Sun. Chris, time to share: November will mark my 10th year at the Daily Sun. I started my career at the paper in November […]
READ MORE
Eight tips to remember when pitching to the media
Kelsey Makings | Oct 12, 2018
It has been a few weeks now since I was a proud attendee of the 15th annual Valley Publicity Summit presented by SPJ. Didn’t catch my tribute? Read it HERE. Panelists, made up from top members of our media, gathered to shed insight and provide tips when it comes to pitching story ideas. I compiled […]
READ MORE
The Impact of Social Media on Natural Disasters
Grace Flemer | Oct 11, 2018
Social media has become a revolutionary tool for businesses and brands. However, platforms such as Twitter and Facebook have redefined communication, especially during natural disasters and emergencies. The United States is currently facing Hurricane Michael. Many of my closest friends are stuck right in the middle of Michael’s path in Alabama, Florida and Georgia. All […]
READ MORE
What is the Iowa Hawkeyes Wave?
Scott Hanson | Oct 10, 2018
Community traditions have a way of engaging and strengthening brands – particularly when it involves football and kids. The stadium wave has been a part of sports since the late ‘70s. If you’re unfamiliar with it, the wave occurs in a packed stadium when successive groups of spectators briefly stand, yell, and raise their arms. […]
READ MORE
#TipForTuesday – What is Leadership?
Abbie Fink | Oct 9, 2018
Grace was in my office when I was getting ready to select the cards for this month’s #TipForTuesday. So I went ahead and had her make the selection. And since we’ve only got three more #tips left in the year, I had her select five cards from the Developing the Leader Within You deck. This […]
READ MORE
#MediaMonday – Charlene Bisson
Alison Bailin | Oct 8, 2018
Today’s #MediaMonday comes to us from a publisher with a whopping list of media outlets. It’s none other than Charlene Bisson, Arizona publisher for Independent Newsmedia, Inc. In her role, she oversees the Daily News-Sun, Apache Junction/Gold Canyon Independent, Glendale Today, Peoria Today, Scottsdale Independent, Sun City Independent, Sun City West Independent, Sun Life Magazine, […]
READ MORE
#FunFactFriday – Halloween
Grace Flemer | Oct 5, 2018
What’s the first thing you think of when you see October on the calendar? Halloween, of course, one of my favorite holidays. October is also the usual start of sweater weather (except for here in Phoenix), haunted houses and pumpkin themed/flavored everything. However, do you know why we even celebrate this holiday? When you think […]
READ MORE
The Importance of Team Meetings
Kelsey Makings | Oct 4, 2018
Our days are pretty busy around here at HMA. Between phone calls, client meetings, business travels, tight deadlines and outside appointments, a full day can go by and you realize you haven’t said more than a few words to the people working right next to you. We have a lot going on. We wear many […]
READ MORE
Become a Diversity Advisor for Your Organization
Abbie Fink | Oct 3, 2018
I was part of the planning committee for the recent Improving Disability Communications workshop hosted by the National Center on Disability and Journalism at ASU’s Cronkite School, Arizona Developmental Disabilities Planning Council and Ability360. Our agency has been involved in disability advocacy and disability affairs for several years. Thinking of disability in the context of […]
READ MORE