Our Blog
FILTER BY CATEGORY
- ALL
- Book Club
- Copper State of Mind
- Crisis Communications
- Fun Fact Friday
- HMA Public Relations
- Mash Up
- Media Monday
- Media Relations
- Networking and Professional Development
- Odds and Ends
- PR and HMA PR
- PR and Sports
- PR Observations and Preferences
- PR Toolkit
- PRGN
- PRSA
- Public Relations
- Social Media
- Tip for Tuesday
- What is...Wednesday
What is a diverse and inclusive workplace?
Abbie Fink | Sep 20, 2018
As a business owner and a public relations practitioner, the topic of diversity and inclusion is brought up on a regular basis. We talk about the need for a more “diverse workforce” and that we want to create “an inclusive office.” But what does that really mean? I think we can all agree that diversity […]
READ MORE
Preaching to the choir
Scott Hanson | Sep 19, 2018
I recently attended a celebration of life service for Rev. William O. Smith. Rev. Smith had been a part of our family even before we became a family. He founded the church my in-laws attended. He baptized my wife, Susan, as a baby. He performed the wedding for Susan and me more than 33 years […]
READ MORE
Instagram Finds Emily
Grace Flemer | Sep 18, 2018
This weekend, I saw the movie A Simple Favor with Blake Lively, Anna Kendrick and Henry Golding. One of our blog posts from this past May discussed Blake’s sudden #Insta Game-Changer in line with this movie, when she unfollowed every one of her followers except a few accounts under the name Emily Nelson. This past […]
READ MORE
#MediaMonday – Corina Vanek
Alison Bailin | Sep 17, 2018
Up until a few months ago, whenever I heard the name “Corina,” I could not help but think of Whoopi Goldberg and her “two r” role in Corrina, Corrina, one of my old roommate’s favorite movies. But that all changed when I met Corina Vanek, a Sun Devil alum who just moved to the Valley […]
READ MORE
When social media is really social
Scott Hanson | Sep 14, 2018
A few years ago, I googled myself and found a couple of other Scott Hansons who have backgrounds similar to mine. One is a sports reporter for the Seattle Times and the other is host of the NFL Network’s Red Zone. While on a Southwest Airlines flight recently, I was reading through Southwest, The Magazine […]
READ MORE
A Lifetime of Sports
Grace Flemer | Sep 13, 2018
Sports have been an important part of my life since I could remember. I danced for 17 years, played tennis for 12 years and attempted soccer for a couple years (my parents realized this was not the sport for me when I called the uniform my soccer costume and insisted on wearing a matching ribbon […]
READ MORE
The power of the micro-influencer
Kelsey Makings | Sep 12, 2018
Unlike celebrities with millions of social media followers, micro-influencers may have anywhere from 10,000 to 50,000 followers on their platforms. While the exact numerical definition varies of a true influencer, statistics suggest smaller niche players may wield more influence when it comes to effective social media marketing. Why? Because they are far more approachable and […]
READ MORE
#TipForTuesday – What is Leadership?
Abbie Fink | Sep 11, 2018
Today’s #TipForTuesday is particularly interesting for me as it also coincides with Rosh Hashana, the Jewish New Year and the beginning of the Jewish High Holidays. It is a time to reflect on the year that has passed, ask for forgiveness for those we may have hurt (intentionally or unintentionally) and to begin with a […]
READ MORE
#MediaMonday – Kristine Cannon
Alison Bailin | Sep 10, 2018
Rewind to 2012. Back then, we profiled Kristine Cannon as part of our #MediaMonday series when she served as editor of Scottsdale Living and associate editor at AZ Big Media, which also publishes AZ Business Magazine and Ranking Arizona, to name a few. But SO MUCH changes in six years. So much so, we are […]
READ MORE
#FunFactFriday – What do Arizona’s broadcast media call letters mean?
Abbie Fink | Sep 7, 2018
The HMA team has been busy updating the FinderBinder, the state’s media directory. At our staff meeting a couple weeks ago, I asked the team if they had any idea what some of the stations’ call letters meant. After a few blank stares and a couple shoulder shrugs, I attempted to explain. Broadcast stations in […]
READ MORE
A common sense approach to media relations
Alison Bailin | Sep 6, 2018
In addition to being a part of the HMA team for 15 years, over the past decade I’ve made a hobby of freelance writing. While it started out as a fun creative outlet, over the years I’ve taken so many lessons with me back to the office when it comes to working effectively with the […]
READ MORE
What are the traits of an elite competitor?
Scott Hanson | Sep 5, 2018
I had the opportunity recently to attend a statewide meeting of Arizona high school football coaches. They got to hear first-hand about new rule changes, how old rules would be enforced and more importantly – the significance of “character-based coaching” and teamwork. Bruce E. Brown, director of Proactive Coaching, provided some tremendous insight that applies […]
READ MORE