Our Blog
FILTER BY CATEGORY
Edible Mascot Marks a New First in Marketing
This year's Pop-Tarts Bowl welcomed a new first in sports history–an edible mascot. Find out more on a recent viral mascot marketing moment with Strawberry the Pop-Tart and how fellow snack brands have responded with Justin Liggin. Read more on the giant food fun in this post!
READ MOREWhy Is It Important To Get Consensus From Your Leadership?
As a proud alumnus of Arizona State University, Abbie Fink has cheered on the Sun Devils against their rivals for more than 40 years. Abbie shares why the team's opponents will be different next season and how this reflects the importance of consensus in this post.
READ MORESnow-Skiing in July? The Importance of Communicating Year-Round
As desert temperatures reach near 120 degrees in Arizona, some in the southern hemisphere are out skiing for winter. Scott Hanson shares more on a recent international communications experience and discusses how the Public Relations Global Network can help you reach the world in his latest blog post.
READ MOREWhat Can Businesses Learn From Inside the NBA?
While the Phoenix Suns are out of the NBA Playoffs, the Inside the NBA program keeps fans tuning in to watch its superstar team. Find out what important lessons Inside the NBA can teach your business in this blog post from Alison Bailin.
READ MOREWhat Makes A Special Event A Home Run?
When planning and managing special events, it’s always fun to come up with something different other than a routine ribbon-cutting. Scott Hanson discusses an upcoming wedding with a unique baseball twist in his latest blog post. Read more!
READ MOREDo You Know Your Target Audience?
Knowing your audience is key to communicating whether it’s in a business setting, a professional speaking forum or one-on-one communication. Scott Hanson connects this to a recent baseball umpiring experience in this blog post.
READ MORENear-Death Experience Triggers Foundation’s Growth
After collapsing on the field during a game and suffering cardiac arrest, Damar Hamlin of the Buffalo Bills now appears to be on the way to a healthy recovery. Find out more on how the public and the NFL responded to this and how they have provided support in this blog post from Scott Hanson.
READ MORECheck the Calendar
Even the big boys like the MLB and the NFL have to take into account what else is going on when they hold their games. Read more on the importance of checking the calendar in this post from Scott Hanson.
READ MOREGood Sportsmanship On-Line
Just as a student would respect an opponent on the field or in the debate room, the same must occur online. Read more on the importance of positive online behavior in this post from Scott Hanson.
READ MOREA Coach’s Impact
In the PR industry, there are several different ways that experienced pros can give back by coaching a student or newcomer in the field. Learn more on the importance of a great coach in this post from Scott Hanson.
READ MOREThe Coors Light
With active NFL players prohibited from directly endorsing beer, Coors Light and quarterback Patrick Mahomes have found a clever way around the rule. Read more from Scott Hanson on the brand's hilarious new commercial.
READ MOREHats Off to the Sponsors
While special events rely heavily on sponsors for their financial success, ensuring that the sponsors get the exposure they want isn't always easy, especially when it comes to motorsports. Read more from Scott Hanson.
READ MORE