December 3, 2019

The Value of Photos

Has the NFL forgotten the "act like you've been there before" mentality? Learn more about their unwelcome trend in the end zone.
July 30, 2019

Homegrown Giveaway

The Arizona Diamondbacks are giving “snow globes” away at this Saturday’s game against the Washington Nationals - with a twist.
October 17, 2018

The Real Reason Customers Invest

This past weekend, one of the University of Alabama’s best known traditions was brought back to life after it was nixed a few years ago following […]
October 10, 2018

What is the Iowa Hawkeyes Wave?

Community traditions have a way of engaging and strengthening brands – particularly when it involves football and kids. The stadium wave has been a part of […]
September 13, 2018

A Lifetime of Sports

Sports have been an important part of my life since I could remember. I danced for 17 years, played tennis for 12 years and attempted soccer […]
September 5, 2018

What are the traits of an elite competitor?

I had the opportunity recently to attend a statewide meeting of Arizona high school football coaches.  They got to hear first-hand about new rule changes, how […]
August 7, 2018

Building Brand Loyalty Through Annual Special Events

Annual special events are a proven way to build and sustain brand loyalty, which we have written about many times, including here, here, here and here, […]
July 10, 2018

What Is The Secret To Success?

There are so many similarities to winning in business and winning on the field. Read today's blog post for some insight into the Bowden family coaching dynasty.
January 16, 2018
Shane Doan First Pitch - HMA Public Relations

What Are Ceremonial Special Events?

We often seek co-promotional opportunities for our clients, similar to how Arizona athletes show support for other teams by participating in special events. [Click below for more]
September 19, 2017

More Direct Connections Expected During NFL Season

At the end of the regular football season last year, I wrote a post about the changes the NFL was making to its social media policy.  […]