Our Blog
FILTER BY CATEGORY
- ALL
- Book Club
- Copper State of Mind
- Crisis Communications
- Fun Fact Friday
- HMA Public Relations
- Mash Up
- Media Monday
- Media Relations
- Networking and Professional Development
- Odds and Ends
- PR and HMA PR
- PR and Sports
- PR Observations and Preferences
- PR Toolkit
- PRGN
- PRSA
- Public Relations
- Social Media
- Tip for Tuesday
- What is...Wednesday
HMA joins with other communications firms on a collaborative public health campaign effort
Abbie Fink | July 24, 2020
HMA Public Relations, in collaboration with several local communications firms, joined efforts with the governor's office to launch a campaign encouraging all to #MaskUpAZ. Read more about the the campaign by following the link.
READ MORE
Messaging In Sync
Scott Hanson | Apr 22, 2020
"Stay home and wash your hands," is a phrase we now hear daily. During the COVID pandemic, many companies have reverted to the same key messaging surrounding coronavirus. Follow the link to learn more!
READ MORE
How should tourism and hospitality entities respond to Coronavirus?
Alison Bailin | Mar 13, 2020
Coronavirus has dealt the entire tourism and hospitality industry a devastating blow. Learn more about how these entities should respond, and recent updates from the Arizona Office of Tourism.
READ MORE
Is it a public relations issue or an institutional one?
Marissa Baker | Dec 5, 2019
On what should have been a relaxing trip out of town, Marissa found herself in the middle of a prime example of an institutional issue. Read more!
READ MORE
Real Life Crisis Plans
Scott Hanson | Oct 29, 2019
During a recent trip to Santiago, Chile for semi-annual PRGN meetings, Scott found himself in the middle of a state of emergency. Read more about the crisis efforts of the hotel he was staying in.
READ MORE
Brands and Politics Part Two
Autumn Jarrett | Aug 14, 2019
As I did my usual stalking of PR Daily, the HMA blog, social media and the PRGN blog, I came across a similar topic on each one, brands and politics. Abbie tackled this topic a little over a year ago, but with recent events I thought it was just as relevant today. Last week, we […]
READ MORE
Small town crisis communications
Annelise Krafft | Aug 13, 2019
Recently, I went on a family trip to Carlsbad, Calif.; a charming little town my family has visited annually since I was a kid. While exploring our favorite nostalgic shops and local haunts, we found ourselves at the most popular breakfast stop in town. While enjoying breakfast at the newspaper-themed café – which included three […]
READ MORE
Fire Coverage Offers Lessons in Crisis Communications
Scott Hanson | July 24, 2019
With wildfire season in full swing, fire coverage is dominating many local newscasts. Check out the lessons in crisis communications that Scott has learned from expert communicators.
READ MORE
All businesses need a crisis communications plan
Alison Bailin | July 9, 2019
All businesses need a crisis communications plan. Are you prepared if something bad happens? Let HMA help you with your crisis planning needs.
READ MORE
Crisis Communications in the Social Media Age
Abbie Fink | June 26, 2019
It seems not a day goes by that a viral video is making the news. Abbie gives her expert insight on how to handle crisis communications in the social media age.
READ MORE
Crisis communication in the time of YouTube
Annelise Krafft | May 22, 2019
As the resident Gen Z / millennial hybrid on the HMA team, I feel that it is my duty to report on a topic that is wildly popular among young people: vlogging. Vlogging, or video blogging, can be found all over YouTube, with its earliest forms dating back only as far as 2000. Vlogging is […]
READ MORE
Can omitting key information cause a crisis?
Abbie Fink | Aug 31, 2018
We advise our clients to check and double-check all information that is to be released to the media – particularly if it has the potential to create controversy. It’s among the advantages of having outside PR counsel to serve as another check and balance. When is omitting – or forgetting — critical information in a […]
READ MORE