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Top Five Things to Know about Managing a Crisis on Social Media
Breanne Krager | Apr 12, 2018
This guest post on crisis communications is provided by Hilary Allard, Executive Vice President, and Philip Hauserman, Vice President at The Castle Group.
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Why You Should Enter Industry Award Programs
Scott Hanson | Mar 20, 2018
Industry awards are a great way to demonstrate to clients how good the work is that you do for them. It also provides a forum to show off for prospects, as well. Here is a list of PRSA Chapter awards!
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#MediaMonday – Max Darrow
Abbie Fink | Feb 26, 2018
HMA Public Relations started it’s Media Monday feature nearly 10 years ago and since then, some of our PRGN partners have adopted similar features for their agency blogs as well. That's just what happened when our friends at Landis Communications in San Francisco featured Max Darrow of KGUN in Tucson on Meet the Media.
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Planning for the Unexpected: Five Best Practices for Risk Management
Abbie Fink | Feb 20, 2018
This guest post is provided by Keri McIntosh, Senior Vice President, Events, CMP at The Castle Group, our PRGN partner in Boston, with offices in Atlanta and Maui. She offers five best practices for risk management when it comes to planning events.
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Effective Communications Post-Launch
Alison Bailin | Feb 16, 2018
Inspired by L.C. Williams & Associates' blog post on how to effectively launch a product, Alison advises us on how to keep the momentum going post-launch. [Click below for more]
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A Case Study for a Case Study
Abbie Fink | Jan 4, 2018
A case study is a great way to present your agency in a positive light. But how can you best provide this information without overwhelming and oversharing? [Click below for more]
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Retailers Worldwide Face Communication Challenges and Opportunities
Scott Hanson | Dec 12, 2017
In Poland, there is legislation pending that would ban shopping on Sunday. Some of our PRGN partners weigh in on this idea. [Click below for more]
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Knowing Your Audience
Scott Hanson | Nov 15, 2017
What makes Kyoto such an attractive place to host international meetings? Scott attributes it to the fact that the city knows it audience. [Click below for more]
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The “I Don’t Know What to Write About” Blog Post
Breanne Krager | Oct 13, 2017
Writer's block - we've all been there. In addition to having a number of PR resources to pull from, Bre has some tricks she uses to get out of these ruts.. [Click below for more]
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5 Steps to Finding the Right PR Firm
Abbie Fink | Sep 12, 2017
Our PRGN partner agency, Landis Communications, has put together a 5-step guaranteed process to help you identify the perfect agency for your PR needs. [Click below for more]
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How Not to Cold Call
Sara Goodwin | May 16, 2017
If you're going to cold call about a job, we suggest you do it differently than this guy did... [Click below for more]
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What Makes A Good Client?
Scott Hanson | May 10, 2017
As a public relations agency, we are always on the hunt for new clients. Here's a list of questions and rules to consider when considering a new prospect. [Click below for more]
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