Public relations agencies are always looking for new clients. Early in my career, I heard a colleague whom I respect say, “All current clients will one day be former clients.” Sort of like death and taxes, I guess.
It can be tough when clients end their agency relationships because we often become friends with our clients. And changes occur sometimes despite the agency doing outstanding, even award-winning work.
So what makes a good client?
He said agencies should ask their prospects these questions – and get the answers before deciding to move forward in the new business process:
Baker also provided three rules he said he would never violate:
All good in theory.