August 18, 2016
Goodell

Roger Goodell in a Bad Way

Sitting here just weeks before the 2016 NFL season, I find myself writing yet another post about a major crisis issue and the man at the center of it all – NFL Commissioner Roger Goodell. Since becoming the NFL commissioner in 2006, the brand Goodell clearly wishes to portray is of that of a “tough disciplinarian” who will “protect the shield” above all else. But, given all of this - what is his brand really saying? And who is indirectly benefiting from his negative press? Click below to read the full post and share your thoughts.
August 16, 2016
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Business Lessons We Can Learn From the #Olympics

There have been so many news stories coming out of the Olympics – those focusing on the athletes, their personal lives, and the countries they represent. And of course, there are the news stories about the commentators and the media, both traditional and social, and all the good, bad and ugly that that represents. As today is my turn to submit a blog post, I thought we’d share some business lessons we can learn from the Olympics. Please click the link below for a full list of lessons.
August 12, 2016
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Crisis Communications – Sexist Olympic PR Problems

All this week I have been planning to write about the Olympics, since I really enjoy watching them (and no, not just the tennis portion). At first I was going to write about the Russian athletes who were banned from the Olympics for failing drug tests. I had written earlier in the year about Sharapova’s Drug Crisis and thought I would expand on that. However, as I watched the swimming competition where Katinka Hosszu won the gold medal (and broke a world record) and heard the commentator credit her husband for her win I knew what I wanted to write about. At that time I actually said out loud “what in the world, was he in the pool swimming, too, perhaps pushing her along?” Not knowing at that time that this was one of many sexist comments that were to come. So as you probably figured out, this post is going to focus on the sexist comments made by the commentators at the Olympics! A few of the others that caught my attention? Click below to read more.
June 14, 2016
Legends Race

Event Within An Event

Live sporting events have become quite an entertainment production.  Teams have had to add to the off-the-field/court activities to keep their fans interested and engaged during […]
April 21, 2016
Curt Schilling

Former Pitcher Strikes Out On Social Media

ESPN has fired former Major League pitcher Curt Schilling, now a baseball analyst, following comments he made on Facebook about transgender people. As a public figure that […]
March 31, 2016
woman on knees

Crisis Communications – Women… Get On Your Knees

Most people who know me know that I am passionate about a lot of things (my son is number one and tennis isn’t far behind). So, […]
March 23, 2016
Mascot Fights

NCAA Bracket Busted

I will not be winning the HMA NCAA basketball tournament bracket pool. In fact, I will likely finish in last place. So – since it’s obvious […]
March 4, 2016
Against the Nashville Predators at Gila River Arena on January 9, 2016 in Glendale, Arizona.

Fan Engagement Via Digital Media

Amy Dimond, senior director of marketing for the Arizona Coyotes Hockey Club, spoke at a recent PRSA luncheon. As someone who took his kids to the […]
February 11, 2016
February 11

Adapting To Customers’ Wants

Nearly 620,000 attended this year’s Waste Management Phoenix Open presented by the Ak-Chin Indian Community (our client), a new record. It is without doubt, the best-run […]
February 10, 2016
Cam Newton Super Bowl Press Conference

Can Cam Newton Rally His Image?

NFL Most Valuable Player Cam Newton has been appropriately skewered for his horrific display during his post-Super Bowl 50 news conference. We all get that he […]