June 14, 2016
Legends Race

Event Within An Event

Live sporting events have become quite an entertainment production.  Teams have had to add to the off-the-field/court activities to keep their fans interested and engaged during […]
April 21, 2016
Curt Schilling

Former Pitcher Strikes Out On Social Media

ESPN has fired former Major League pitcher Curt Schilling, now a baseball analyst, following comments he made on Facebook about transgender people. As a public figure that […]
March 31, 2016
woman on knees

Crisis Communications – Women… Get On Your Knees

Most people who know me know that I am passionate about a lot of things (my son is number one and tennis isn’t far behind). So, […]
March 23, 2016
Mascot Fights

NCAA Bracket Busted

I will not be winning the HMA NCAA basketball tournament bracket pool. In fact, I will likely finish in last place. So – since it’s obvious […]
March 4, 2016
Against the Nashville Predators at Gila River Arena on January 9, 2016 in Glendale, Arizona.

Fan Engagement Via Digital Media

Amy Dimond, senior director of marketing for the Arizona Coyotes Hockey Club, spoke at a recent PRSA luncheon. As someone who took his kids to the […]
February 11, 2016
February 11

Adapting To Customers’ Wants

Nearly 620,000 attended this year’s Waste Management Phoenix Open presented by the Ak-Chin Indian Community (our client), a new record. It is without doubt, the best-run […]
February 10, 2016
Cam Newton Super Bowl Press Conference

Can Cam Newton Rally His Image?

NFL Most Valuable Player Cam Newton has been appropriately skewered for his horrific display during his post-Super Bowl 50 news conference. We all get that he […]
February 3, 2016
John Scott All-Star MVP - ESPN Sports Center

MVPs Can Come From Anywhere

The recent National Hockey League All-Star game proved that MVPs can come from anywhere. Former Arizona Coyotes tough guy John Scott, who has since been traded […]
January 26, 2016
Arizona Cardinals Coach Bruce Arians

In Arians We Trust

Last week, our resident Green Bay Packer (even though he is an Arizona native!) fan Scott wrote a post on business and life lessons that can […]