April 4, 2017

Mark the Beer Guy

Companies and individuals who differentiate themselves from their competition are those who typically enjoy long-term success; Mark the Beer Guy is doing just that. [Click below for more]
March 28, 2017

Whatever It’s Called Now

Venue names change pretty frequently. Do you adapt with the times or call them by a former name? [Click below for more]
March 3, 2017

#FunFactFriday – March Madness

This #FunFactFriday, we're getting in the spirit of one of the sporting events that is coming to the Valley this March...no, not spring training--the Final Four! [Click below for more]
February 2, 2017

A Contrast in Supplementing the #SuperBowl

For some, the best part of the Superbowl is the crazy ads we see that companies pay millions of dollars for. But there's one brand you won't be seeing ads from. [Click below for more]
January 24, 2017

Public Relations for Tennis Players

Rachel's love of tennis drew her to an article about Nicole Gibbs and Serena Williams. She quickly had to replace her tennis visor with her PR hat while reading. [Click below for more]
September 15, 2016

Targeting…a new Target Audience

For those not following every single crumb of news about the NFL 24/7, yesterday Goodell announced that the league’s “Play Safe Play Smart” initiative to counter head injuries will invest an additional $100 million in medical research and new technology to keep players safe. But here is the thing – he didn’t do it on ESPN. He didn’t do it on FOX Sports. Shoot, he didn’t even do it on his own NFL Network. Instead, he “wrote” an open letter to the Wall Street Journal that published yesterday, and then he gave an exclusive interview to Matt Lauer on the Today Show, also yesterday. Clearly, someone (ahem, Goodell!) has been reading the HMA blog! Click the link to see why.
August 18, 2016

Roger Goodell in a Bad Way

Sitting here just weeks before the 2016 NFL season, I find myself writing yet another post about a major crisis issue and the man at the center of it all – NFL Commissioner Roger Goodell. Since becoming the NFL commissioner in 2006, the brand Goodell clearly wishes to portray is of that of a “tough disciplinarian” who will “protect the shield” above all else. But, given all of this - what is his brand really saying? And who is indirectly benefiting from his negative press? Click below to read the full post and share your thoughts.
August 16, 2016

Business Lessons We Can Learn From the #Olympics

There have been so many news stories coming out of the Olympics – those focusing on the athletes, their personal lives, and the countries they represent. And of course, there are the news stories about the commentators and the media, both traditional and social, and all the good, bad and ugly that that represents. As today is my turn to submit a blog post, I thought we’d share some business lessons we can learn from the Olympics. Please click the link below for a full list of lessons.
August 12, 2016

Crisis Communications – Sexist Olympic PR Problems

All this week I have been planning to write about the Olympics, since I really enjoy watching them (and no, not just the tennis portion). At first I was going to write about the Russian athletes who were banned from the Olympics for failing drug tests. I had written earlier in the year about Sharapova’s Drug Crisis and thought I would expand on that. However, as I watched the swimming competition where Katinka Hosszu won the gold medal (and broke a world record) and heard the commentator credit her husband for her win I knew what I wanted to write about. At that time I actually said out loud “what in the world, was he in the pool swimming, too, perhaps pushing her along?” Not knowing at that time that this was one of many sexist comments that were to come. So as you probably figured out, this post is going to focus on the sexist comments made by the commentators at the Olympics! A few of the others that caught my attention? Click below to read more.