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How Can PR and Advertising Work Together?
While advertising and public relations are very different, these two can work together to help build your brand and communicate with target audiences. Learn more in this post from Rayna Burgett.
READ MOREIs the Investment in Niche Advertising Worth It?
In today’s world where everything is scrutinized and so much content is custom, it makes perfect sense for ads to do the same thing. Learn about the effectiveness of niche advertising in today's blog post from Alison Bailin.
READ MOREHow is PR Different from Advertising?
While both PR and advertising help build brands and communicate with target audiences, there are a few key differences between the two. Find out more as Rayna Burgett shares them in this blog post. Check it out!
READ MOREEmotion: The Super Weapon of Advertising
The effectiveness of emotional advertising is quite powerful and can make it easier and more comfortable for your audience to connect with your brand on a personal level. Read more on the power of emotional advertising in this post from Rayna Burgett.
READ MOREWhat is Public Relations?
As PR professionals, our job is often confused for advertising. Read an explanation on the difference between the two in today's #ThrowbackThursday post from Abbie Fink.
READ MOREA Sponsorship of Super Bowl Proportions
Sponsorships and using celebrity endorsers can often be an iffy proposition. But when it’s right – it can really be right. Using a “fake” person can take the chance of any embarrassing missteps out of the conversation. The fictitious name “Jake from State Farm” has been engrained in our brains since 2011 when “Jake” first […]
READ MOREThe reason advertisers are holding Facebook accountable
During July, more than 1,000 brands including Coca-Cola, Walgreens and Disney decided to halt advertising on Facebook to #StopHateForProfit. Click to read more about the impact this has on advertising.
READ MOREPump Up The Volume
Have you noticed that you can watch and hear the latest news, weather and other information at the gas pump? This is known as targeted messaging.
READ MOREPublic Relations is not Advertising…or Marketing
Rarely a day goes by without someone mistaking my job in strategic communications and public relations with advertising and/or marketing. I’ve used about a dozen metaphors and stories over the years to explain the difference, but recently came across my new favorite!
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