Our Blog

Are those awards really worth the effort?

Are those awards really worth the effort?

 |  June 17, 2020

Do you believe your work is award-winning? Putting in the extra effort to submit an award entry may be worth it. Read more from Abbie on why it's a good idea to make time for awards programs.

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Is Leadership Your Superpower?

Is Leadership Your Superpower?

 |  May 15, 2020

After attending a PRSA Western District webinar, Alison reflects on the qualities of leadership. Do you have what it takes to be a great leader? Click the link to read more!

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Dare to be Deliberate

Dare to be Deliberate

 |  May 31, 2019

This week, I went to another monthly meeting for the PRSA Phoenix New Pros Mentorship Program. While the last meeting discussed PR as a lifestyle, this week we focused on how to streamline career choices to help meet professional goals, with the help of Linsey Careers’ Dare to be Deliberate Career Action Plan. The group […]

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What Are Your Road Warrior HABIT(s)?

What Are Your Road Warrior HABIT(s)?

 |  May 15, 2019

In today's blog post, Abbie Fink reflects on Marcey Rader's business traveling tips. Read more by clicking the link!

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KTAR Tips and Trends Luncheon

KTAR Tips and Trends Luncheon

 |  May 8, 2019

Last week, I had the chance to attend the KTAR Tips and Trends Luncheon put on by PRSA Phoenix. Attendees had the chance to hear from a panel of KTAR’s top players about what pitches they want to hear and stories they are anticipating in 2019. The panelists included Martha Maurer, news director; Ashley Flood, […]

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Results of 2019 Global Communication Survey Released

Results of 2019 Global Communication Survey Released

 |  May 7, 2019

Michael Lasky, an attorney who heads up Davis & Gilbert, LLP’s Public Relations Law practice and has spoken at numerous Public Relations Global Network and Public Relations Society of America events that I’ve attended, sent me a note recently that the 2019 Global Communications Survey from the USC Annenberg Center for Public Relations has been released.

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PR is a lifestyle

PR is a lifestyle

 |  May 2, 2019

I recently joined PRSA Phoenix’s New Pros Mentorship Program, which is a nine-month program dedicated to supporting the career development of new pros and pairing them with mentors who share similar interests and experiences. In our first meeting, another member brought up an interesting point: PR is a lifestyle, not a career choice. Any PR […]

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Board service is a time commitment, but worth it

Board service is a time commitment, but worth it

 |  Apr 10, 2019

I was chatting with my folks over the weekend and was running through the long (very long) to-do list I needed to accomplish before the start of the PRSA Western District Conference.  My pal Michelle Olson and I are co-chairing the two-day, sold-out conference here in Phoenix this week. My mom asked me if I […]

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#TurnbackTuesday – PRSA Western District Conference Being Naughty

#TurnbackTuesday – PRSA Western District Conference Being Naughty

 |  Apr 9, 2019

With the PRSA Western District Conference beginning tomorrow in Phoenix, Alison is sharing learning from previous years’ events - this time bringing us back to 2012.

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A Few Takeaways from the PRSA Media Breakfast

A Few Takeaways from the PRSA Media Breakfast

 |  Nov 28, 2018

I attended a PRSA media breakfast at the Arizona Republic yesterday morning. The event included a tour of the newsroom along with a Q&A session with four journalists, including Ryan Randazzo, business reporter, Catherine Reagor, real estate reporter, Stephanie Innes, healthcare reporter and Lauren Saria ,dining reporter.. Here are a few takeaways from each panelist. […]

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Why I Still Invest in Professional Development

Why I Still Invest in Professional Development

 |  May 1, 2018

Even though Abbie will soon be celebrating 25 years at HMA Public Relations and 31 years in the industry, she still invests in her professional development.

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2018 PRSA Western District Conference in the Mile High City

2018 PRSA Western District Conference in the Mile High City

 |  Apr 20, 2018

Last week, two of our team members were at the 2018 PRSA Western District Conference in Denver where the theme focused on the importance of community in PR. Here are the takeaways.

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