Our Blog

Is Public Relations Like the Eight Ball?

Is Public Relations Like the Eight Ball?

 |  Apr 26, 2023

The eight ball–a solid black ball used to win a game of pool–just may be representative of the public relations landscape. With the proper angle and precise timing, the eight ball and public relations are quite similar. Read more from this blog post by Rayna Burgett.

READ MORE
How Do I Get the Media to Read My Pitch?

How Do I Get the Media to Read My Pitch?

 |  Apr 28, 2022

When it comes to your story pitches, the subject of your email matters. Find out the best practices for writing your next subject line with Alison Bailin.

READ MORE
First Pitch?

First Pitch?

 |  Apr 8, 2022

While Scott Hanson may be used to pitches as both a PR pro and high school baseball umpire, he had a new experience this week as he threw out the first pitch at a professional baseball game for the first time. Read more on how it happened!

READ MORE
What is your Pitch Sitch?

What is your Pitch Sitch?

 |  Aug 20, 2021

A majority of journalist receive pitches between 9 and 11 a.m. but only a small fraction of those pitches sent through email get a response. See how Alison breaks these numbers down.

READ MORE
How do you avoid March Media Madness?

How do you avoid March Media Madness?

 |  Mar 24, 2021

Given the number of upsets in this year’s NCAA March Madness Basketball Tournament, we thought it was a good time to share some of advice our media friends and colleagues have provided us on how not to UPSET THEM when pitching.

READ MORE
How to Find More Creativity in your Pitch

How to Find More Creativity in your Pitch

 |  Mar 5, 2021

How can you make your story pitch stand out among the thousand of pitches editors and reporters receive every day? Sure, it starts with having a good relationship with the editor. But also having a killer subject line followed by an attention-grabbing pitch can ensure your email doesn’t go directly to the trash folder. When […]

READ MORE
To Pitch or Not To Pitch?

To Pitch or Not To Pitch?

 |  Nov 29, 2018

There is not a day that goes by that the topic of responding to RFPs and developing proposals isn’t discussed among my colleagues. Should we submit a response to an RFP? How much information and creative work should we include in our proposal? How can we possibly discuss a budget when we don’t know what […]

READ MORE
Eight tips to remember when pitching to the media

Eight tips to remember when pitching to the media

 |  Oct 12, 2018

It has been a few weeks now since I was a proud attendee of the 15th annual Valley Publicity Summit presented by SPJ.  Didn’t catch my tribute? Read it HERE. Panelists, made up from top members of our media, gathered to shed insight and provide tips when it comes to pitching story ideas. I compiled […]

READ MORE
What Is a Story Pitch?

What Is a Story Pitch?

 |  Apr 27, 2018

One of the similarly handy tactics people most often confuse with a news release is a little something called the story pitch. So what's the difference?

READ MORE
How to Get Published By Forming Relationships

How to Get Published By Forming Relationships

 |  Feb 15, 2018

Some may believe that you can get published in top media outlets in one fell swoop. But Rachel thinks that this is not usually the case. [Click below for more]

READ MORE
PRSA Luncheon Recap | Tips for Media Pitching

PRSA Luncheon Recap | Tips for Media Pitching

 |  Aug 3, 2017

If you live in the PR world, you know that a strong media pitch can make all the difference when it comes to securing coverage.  Media relations is quite possibly the most important aspect of the work we do for our clients, and every successful media campaign begins with a successful pitch! What common elements […]

READ MORE