February 15, 2018
Stacked Newspapers - HMA Public Relations

How to Get Published By Forming Relationships

Some may believe that you can get published in top media outlets in one fell swoop. But Rachel thinks that this is not usually the case. [Click below for more]
February 6, 2018
News Releases

Do PR People Still Send News Releases?

News releases aren't dead, but there are a few things to keep in mind when sending them. Abbie has compiled some of these dissemination tips. [Click below for more]
December 6, 2017

Got Skills?

The results of the Statista survey that has determined the must-have skills for us PR pros are in... and the results will surprise you! [Click below for more]
November 10, 2017
LA Times Blacklisted Disneyland - HMA PR

LA Times Blacklisted by the Happiest Place on Earth

In case you missed Friday’s tweetstorm from Los Angeles Times writer Glenn Whipp, Disney banned the newspaper from pre-screening all Disney films, including its most recent […]
April 25, 2017

Meet the Newsroom with the Phoenix Business Journal

Yesterday, Rachel and Bre attended the Phoenix Business Journal’s Meet the Newsroom event held at the Phoenix Art Museum. Not only was the event a huge success, it was a testament as to why events like these are great way for PR pros to build relationships with the media. [Click below for more]
January 27, 2016

The Goldbergs’ Approach to Media Relations

It always cracks me up when, during a new business meeting, the prospect says all they want is to be on Oprah.  Or in the Wall […]
September 22, 2015

2015 Valley Publicity Summit

If I had to choose an overall theme of the 2015 Valley Publicity Summit, hosted by the Society of Professional Journalists Valley of the Sun Chapter, […]
September 18, 2015

Pitching a Sponsored Event

Some sponsored business events are so good that they become “must-attends,” like the Business Journal’s annual Book of Lists party, among others. The credibility associated with […]
August 13, 2015

I Love You Too, Mr. Jones

Yesterday, I came across a blog post, Writer responds 'I love you' to PR pitches, from Ragan.com, by Russell Working, that was so interesting I actually […]
April 15, 2015

Be a Hero, Helper and Provide a Hub for your Brand!

Recently, our team attended a content creation summit with a client. I’ve actually posted about it before, but another concept I learned during the summit warrants […]