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It Really Is All About Relationships

It Really Is All About Relationships

 |  May 12, 2023

For PR professionals, relationships that go beyond the occasional email pitch or follow-up phone call can make what we do a whole lot easier. Abbie Fink shares more on the significance of relationships and how it impacted a recent story in this blog post.

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Is the Role of Media Relations Pros Growing?

Is the Role of Media Relations Pros Growing?

 |  May 10, 2023

With newsroom staffs shrinking and reporters having to do more to fill their newspaper pages, reliance on trusted sources and the value of media relations professionals is higher than ever. Read more on the importance of media relations in this blog post from Scott Hanson.

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How Long Should My Email Pitch Be?

How Long Should My Email Pitch Be?

 |  Mar 1, 2023

Rayna Burgett recently attended a Muck Rack webinar where PR coach Michael Smart answered the age-old question: How long should my email pitch be? Find out what she learned about email pitching in the latest blog post.

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Is Your Media Database a Dud?

Is Your Media Database a Dud?

 |  Feb 24, 2023

Looking to transform your media database to make meaningful connections with key media? Alison Bailin is here to share her tips on creating an effective database in this blog post. Read more!

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Don’t Spook the Media!

Don’t Spook the Media!

 |  Oct 26, 2022

Don't let your pitches scare off the media this Halloween. In this blog post, Rayna Burgett shares how PR professionals can stand out with their pitching efforts and land a hit for a client. Read more!

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Tips for Thought Leadership

Tips for Thought Leadership

 |  Oct 4, 2022

If you are looking to raise your profile and become a voice for your industry, there are several different ways that your content can help you captivate audiences and become a trusted thought leader. Discover tips for building thought leadership in this post from Justin Liggin.

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When Should I Send This Pitch?

When Should I Send This Pitch?

 |  Sep 29, 2022

Want to make sure your pitch lands at the right time? Alison Bailin shares some helpful hints for sending to print, TV and more in this post. Read more!

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How Can I Make the Media’s Lives Easier?

How Can I Make the Media’s Lives Easier?

 |  June 16, 2021

If you are looking to set yourself apart from the other PR pros and increase your chances of getting a story covered you must first interact with the media successfully. Find out how to get your media interactions right the first time with Alison Bailin.

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How to Build an Effective Media Database

How to Build an Effective Media Database

 |  June 15, 2021

If you are looking to tell a story, you must know who to reach. Learn more about FINDERBINDER AZ, the most comprehensive media directory in Arizona.

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Creating Content to Gain More Coverage

Creating Content to Gain More Coverage

 |  Mar 9, 2021

Content marketing is just one of the many facets that make up a successful and strategic communications plan. Whether it is through e-newsletters, webinars or infographics, there are many ways a business can share its story. So how do businesses create content to promote their business? Some successful businesses hire a PR agency like HMA […]

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How to engage the media during COVID-19

How to engage the media during COVID-19

 |  Apr 7, 2020

As the news continues to focus on the pandemic, you may need to alter your approach to engage the media. Autumn offers a few tips to do this. Learn more!

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Why is the media important to your business?

Why is the media important to your business?

 |  Aug 23, 2019

Do you know how media impacts your business? Find out what Alison and Abbie think about the importance of media in the world of marketing communications.

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