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It Really Is All About Relationships
For PR professionals, relationships that go beyond the occasional email pitch or follow-up phone call can make what we do a whole lot easier. Abbie Fink shares more on the significance of relationships and how it impacted a recent story in this blog post.
READ MOREIs the Role of Media Relations Pros Growing?
With newsroom staffs shrinking and reporters having to do more to fill their newspaper pages, reliance on trusted sources and the value of media relations professionals is higher than ever. Read more on the importance of media relations in this blog post from Scott Hanson.
READ MOREHow Long Should My Email Pitch Be?
Rayna Burgett recently attended a Muck Rack webinar where PR coach Michael Smart answered the age-old question: How long should my email pitch be? Find out what she learned about email pitching in the latest blog post.
READ MOREIs Your Media Database a Dud?
Looking to transform your media database to make meaningful connections with key media? Alison Bailin is here to share her tips on creating an effective database in this blog post. Read more!
READ MOREDon’t Spook the Media!
Don't let your pitches scare off the media this Halloween. In this blog post, Rayna Burgett shares how PR professionals can stand out with their pitching efforts and land a hit for a client. Read more!
READ MORETips for Thought Leadership
If you are looking to raise your profile and become a voice for your industry, there are several different ways that your content can help you captivate audiences and become a trusted thought leader. Discover tips for building thought leadership in this post from Justin Liggin.
READ MOREWhen Should I Send This Pitch?
Want to make sure your pitch lands at the right time? Alison Bailin shares some helpful hints for sending to print, TV and more in this post. Read more!
READ MOREHow Can I Make the Media’s Lives Easier?
If you are looking to set yourself apart from the other PR pros and increase your chances of getting a story covered you must first interact with the media successfully. Find out how to get your media interactions right the first time with Alison Bailin.
READ MOREHow to Build an Effective Media Database
If you are looking to tell a story, you must know who to reach. Learn more about FINDERBINDER AZ, the most comprehensive media directory in Arizona.
READ MORECreating Content to Gain More Coverage
Content marketing is just one of the many facets that make up a successful and strategic communications plan. Whether it is through e-newsletters, webinars or infographics, there are many ways a business can share its story. So how do businesses create content to promote their business? Some successful businesses hire a PR agency like HMA […]
READ MOREHow to engage the media during COVID-19
As the news continues to focus on the pandemic, you may need to alter your approach to engage the media. Autumn offers a few tips to do this. Learn more!
READ MOREWhy is the media important to your business?
Do you know how media impacts your business? Find out what Alison and Abbie think about the importance of media in the world of marketing communications.
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