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What is User-Generated Content?
Brands are connecting with loyal customers and building trust with the help of user-generated content, (UGC), on social media. Learn more about UGC and how brands can leverage this strategy effectively in this post from Justin Liggin.
READ MOREWe Expect the Brands We Support to Support the Issues We Care About
A new study has found that only 18% of brands are very likely to speak out on any social issues. Abbie Fink discusses what consumers expect from brands and shares why communicators should be paying attention to the brands we represent in this blog post. Read more!
READ MOREWhat Do Consumers Expect From Brands Online?
Is your online brand behavior appealing to consumers? Find out what your followers expect from your brand online in today's post from Justin Liggin.
READ MOREHow Can Brands Build Trust for the New Normal?
With COVID-19 restrictions beginning to ease and vaccines becoming widely received, consumers are becoming increasingly comfortable resuming old habits and returning to a more public life. For brands and organizations, this creates an opportunity to build trust and reset previous views of your brand or organization. Read more from Autumn Jarrett.
READ MORENow is the time to be authentic
Brands and businesses have been taking to social media to address recent events. In all statements, one element is crucial: authenticity. Follow the link to read more.
READ MOREWhat are the Pitfalls that Businesses Face When Engaging in Social Media?
Today's blog post highlights a few pitfalls businesses and brands face when engaging in a social media strategy.
READ MOREBrands and Politics
The line between brands and political issues is not only getting blurrier in the United States, but in other countries, too.
READ MOREShould a brand take a stand on sensitive topics?
A study from Sprout Social found that consumers think it is important for brands to use their influence to help shape social and political discussions. [Click below for more]
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