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#MediaMonday – Jean Clare Sarmiento
Scott Hanson | Mar 6, 2023
It's time for another #MediaMonday! The latest feature comes to us from Jean Clare Sarmiento, digital editor at KJZZ, Phoenix’s NPR station. Meet Jean Clare, discover how she got her start in journalism and find out more on her current role in this post.
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The Game of Baseball – #FunFactFriday
Justin Liggin | Mar 3, 2023
With HMA at Talking Stick Field for our annual day at the ballpark and today marking the first Friday of the month, there is no better time to share some fun facts on our national pastime–baseball! Check it out in this blog post from Justin Liggin.
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When Networking Goes Global
Abbie Fink | Mar 2, 2023
There is no denying the value in having relationships, both personal and professional, that you can tap in to for knowledge and expertise. Find out more on the Public Relations Global Network and the agencies that are a part of it in this blog post from Abbie Fink.
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How Long Should My Email Pitch Be?
Rayna Burgett | Mar 1, 2023
Rayna Burgett recently attended a Muck Rack webinar where PR coach Michael Smart answered the age-old question: How long should my email pitch be? Find out what she learned about email pitching in the latest blog post.
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What is a General Flag Ceremony?
Scott Hanson | Feb 28, 2023
After recently attending a promotion and pinning ceremony at the Arizona Air National Guard, Scott Hanson is sharing his experience and the meaning behind the event. Read more in this blog post.
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#MediaMonday – Darren Tackett
Alison Bailin | Feb 27, 2023
It's time for another #MediaMonday! This feature comes to us from Darren Tackett, the co-owner of the newly launched Scottsdale.com. Meet Darren in this post!
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Is Your Media Database a Dud?
Alison Bailin | Feb 24, 2023
Looking to transform your media database to make meaningful connections with key media? Alison Bailin is here to share her tips on creating an effective database in this blog post. Read more!
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Emotion: The Super Weapon of Advertising
Rayna Burgett | Feb 23, 2023
The effectiveness of emotional advertising is quite powerful and can make it easier and more comfortable for your audience to connect with your brand on a personal level. Read more on the power of emotional advertising in this post from Rayna Burgett.
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Time for a New Website?
Justin Liggin | Feb 22, 2023
Redesigning your business site is a big move that can yield big results. Discover the signs it's time for a new website in this blog post from Justin Liggin.
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Obits – Not Dead Yet
Scott Hanson | Feb 21, 2023
ABC’s new show, "Not Dead Yet," follows the life of Nell Stevens as she attempts to restart her life as an obituary writer after moving back from London to Pasadena, Calif., following a bad break-up. Read the twist behind the show and find out more in this post from Scott Hanson.
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The Power of Music as a Marketing Tool
Rayna Burgett | Feb 17, 2023
With so much competition for attention, it’s important to use every tool in your marketing shed—especially one as emotive as music. Read more on the benefits of music in marketing in this blog post from Rayna Burgett.
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From Memes to Dreams
Justin Liggin | Feb 16, 2023
Viral memes for brands like Popeyes and Ocean Spray have created opportunities for individuals like 18-year-old Dieunerst Colin. Read more on how he went from memes to dreams in this blog post from Justin Liggin.
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