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Showcasing Brands Through Sustainability
Justin Liggin | Feb 23, 2024
Brands are embracing sustainable practices now more than ever. Justin Liggin discusses sustainable change for brands and its benefits in connecting with audiences in this blog post. Read more!
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What is Brand Positioning Strategy in PR?
Mikayla Koppy | Feb 15, 2024
Maintaining and building relationships with consumers starts with brand positioning. Discover the brand positioning strategy in PR and its approaches in this blog post from Mikayla Koppy. Take a look!
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#MediaMonday – George Zeliff
Justin Liggin | Feb 12, 2024
This #MediaMonday feature comes to us from George Zeliff, who is the North Valley Schools and Sports Editor for Independent Newsmedia, covering Fountain Hills, Scottsdale and Paradise Valley. Meet George here!
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What Is Trending in PR Today?
Alison Bailin | Feb 8, 2024
From improved crisis response to the return of in-person events, Alison Bailin unpacks the findings from the latest Global Comms Report. Discover the trends, challenges, and opportunities of today that are shaping the PR industry in this blog post.
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#MediaMonday – Lee Shappell
Justin Liggin | Feb 5, 2024
Happy #MediaMonday! This feature comes to us from Lee Shappell, the current editor of the Tempe Tribune, the city’s original newspaper that made its return to print and online over the weekend. Meet Lee and learn more about his experiences in the media and return to the Tempe Tribune in this post.
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Cross-Channel Marketing for Businesses
Justin Liggin | Feb 1, 2024
Is a cross-channel marketing the right fit for your business goals? From news coverage to social media series to influencer partnerships, discovery how a consistent cross-channel approach can benefit your business in this post from Justin Liggin.
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#MediaMonday – Abby Petersen
Alison Bailin | Jan 29, 2024
Happy #MediaMonday! Meet Abby Petersen of Frontdoors Media in our latest feature, where the digital editor and production coordinator shares how she got her start in media, the content she is looking for, fun facts and more. Check it out!
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What Is at the CORE of Your Communications Strategy?
Abbie Fink | Jan 25, 2024
Find out the keys to crafting your key messages as Abbie Fink outlines the meaning of CORE and why it matters in the development of an effective communications strategy.
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#MediaMonday – Cameron Martinez
Justin Liggin | Jan 22, 2024
Happy #MediaMonday! Check out this media feature from our Public Relations Global Network partner, Fearey. The agency in Seattle recently caught up with Cameron Martinez, a reporter with Anacortes American. Learn more in this post!
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How Can My Business Benefit from Content Marketing?
Justin Liggin | Jan 18, 2024
Content marketing has become a vital marketing aspect for businesses in the evolving digital age. Discover how high-quality and consistent content can amplify your unique voice to the world and help meet a wide range of business goals in this post from Justin Liggin.
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What Are the 4Ps of Communication
Abbie Fink | Jan 12, 2024
Abbie Fink is sharing the 4Ps of communication and how these can serve as valuable tools in your marketing mix in this blog post. Take a look!
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What Are Your PR Objectives?
Justin Liggin | Jan 10, 2024
Launching a new product, driving event attendance, and raising awareness for a cause are just some examples of public relations objectives that can drive businesses toward their goals. Learn more on the role of objectives in your next campaign with Justin Liggin in this post.
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