Our Blog
FILTER BY CATEGORY
- ALL
- Book Club
- Copper State of Mind
- Crisis Communications
- Fun Fact Friday
- HMA Public Relations
- Mash Up
- Media Monday
- Media Relations
- Networking and Professional Development
- Odds and Ends
- PR and HMA PR
- PR and Sports
- PR Observations and Preferences
- PR Toolkit
- PRGN
- PRSA
- Public Relations
- Social Media
- Tip for Tuesday
- What is...Wednesday
How To Manage Burnout During the Holiday Season
From networking events to finding the perfect gifts to juggling festive commitments, the holiday season can bring a lot of stress. Learn how to manage burnout and navigate this season with Alison Bailin. Read more!
READ MOREWhat is Storytelling Marketing?
If done effectively, storytelling can be timeless. In this blog post, Rayna Burgett covers the different types of storytelling in marketing and how these can be used to drive engagement. Read more!
READ MORERedeeming The Unredeemable
While rebuilding a reputation is often essential to a company’s survival, it's not nearly as fun as shown in Apple TV Plus’ new movie, Spirited. Read more in this blog post from Scott Hanson.
READ MORE#MediaMonday – Caroline Yu
Happy #MediaMonday! Our latest feature comes to us from Caroline Yu, a reporter for Independent Newsmedia. Find out more on Caroline and how she got her start in writing in this blog post.
READ MORE#FunFactFriday – December
December is officially here and Justin Liggin is sharing some fun facts on the month in this year's final edition of #FunFactFriday. Check it out!
READ MOREWhen Actions Have Costly Consequences
Elon Musk's purchase of Twitter has made employees quit by the dozens and influenced 50 out of the top 100 advertisers to pull their ads on the platform. Abbie Fink talks more on Musk's acquisition and discusses what is to come for the platform in this blog post. Read more!
READ MOREAre You Reengaging with Customers?
With the cost of acquiring new customers on the rise, more brands and businesses are focusing on campaigns that reengage customers. Justin Liggin shares the common reengagement campaigns that brands are using to drive sales and increase conversion in his latest blog post.
READ MORESimple Marketing Tactics on a Budget
Simple and affordable marketing tactics can help grow your business and push you ahead of your competitors. Find out how to boost your business on a budget with these tactics from Rayna Burgett. Read more!
READ MORE#MediaMonday – Drew Pittock
Our latest #MediaMonday features comes to us from Drew Pittock, reporter for What Now Phoenix, What Now Tampa, and What Now Philadelphia. Meet Drew and find out more on his outlet in this post.
READ MOREHappy Thanksgiving!
Team HMA wishes you a happy and safe Thanksgiving!
READ MOREWatch Your Tone!
The tone of writing you use for your business can influence how your audience views your brand. Read more on the importance of tone in this blog post from Rayna Burgett.
READ MOREInbound vs. Outbound Marketing
In today's world, marketing is dominated by two strategies known as inbound and outbound marketing. Learn more and discover the benefits and drawbacks of both strategies in this post from Justin Liggin.
READ MORE