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Public Relations in 2025: What’s Changing and What Still Matters?
Public relations is evolving, but the essentials still matter. Learn how professionals are balancing strategy, storytelling and relationships with new tools to create impact and stay ahead, with insights from Muck Rack's latest report in this post by Justin Liggin.
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CSOM – Where Do Leaders Come From?
What does leadership look like at every age? On the latest Copper State of Mind, physical education teacher Sandra Fink joins Abbie Fink to share how the WEB program helps students see that everyone has the potential to lead. From middle school to the boardroom, explore more on leadership in this blog post.
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#MediaMonday – Alex Fryer
It’s time for another #MediaMonday! This week’s feature comes from our Public Relations Global Network partner in Seattle, Fearey. Earlier this year, the agency spoke with Alex Fryer, editorial and opinion writer at Seattle Times. Meet Alex and learn more about him in this post!
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You Got Media Coverage…Now What?
Don’t let a great media hit stop at the headline. Alison Bailin shares smart ways to amplify your coverage by showcasing it with your team, using it in new business or even hanging it in your office. Learn more in this post!
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#MediaMonday – Abigail Celaya
It's time for another #MediaMonday! Education solutions reporter Abigail Celaya from the Daily Courier in Prescott is here to share how she got her start as a student journalist, the educational stories she is searching for, best tips for pitching her and more. Meet Abigail in this post!
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CSOM – The Knight Center for the Future of News: Move fast, make a difference
This episode of Copper State of Mind welcomes Dean Battinto Batts and Professor Julia Wallace from Arizona State University to talk about the recent launch of the Knight Center for the Future of News at ASU's Walter Cronkite School of Journalism and Mass Communication. The Center will foster innovation, research and collaboration to ensure a sustainable future for journalism. Read more on this from Abbie Fink!
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How PR is Central to Building Brand Influence
89% of business leaders say brand influence drives success, and PR puts your brand at the center of it all. Learn more on the importance of strategic PR efforts with findings from a recent global Public Relations Global Network survey in this post from Justin Liggin.
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What Public Relations Practitioners Can Learn from The Gilded Age
Beneath the corsets, alarm clocks, and society soirées of The Gilded Age are lessons in reputation management, calculated alliances, and public perception. Alison Bailin shares what public relations practitioners can learn from the show in this blog post.
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How to Shine in Your Next Interview: Tips for Every CEO & Spokesperson
Whether you're a CEO or first-time spokesperson, a great media interview requires preparation, clarity and confidence. Abbie Fink shares essential tips for the spotlight including avoiding jargon and reinforcing key brand messages. Read more and download HMA's free guide for expert media training tips here!
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#MediaMonday – Jackie Charniga
Our PRGN partner, Franco, recently caught up with Jackie Charniga, an automotive reporter for the Detroit Free Press. Check out the stories she's proud of, best advice for PR people and more in this #MediaMonday feature.
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Everything Is Changing, But How?
Audience expectations, social media, AI, and more have reshaped our industry. But how do you keep up and stay strategic? Justin Liggin breaks down these changes and what they mean for your business in our latest blog post.
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#MediaMonday – Kris McDowell
It’s time for another #MediaMonday! This week’s feature comes from our PRGN partner, Fearey. The agency recently caught up with Kris McDowell, the owner and editor of The Southeast Examiner in Portland. Meet Kris and find out what she's looking for in a story!
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