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A Lifetime of Sports
Grace Flemer | Sep 13, 2018
Sports have been an important part of my life since I could remember. I danced for 17 years, played tennis for 12 years and attempted soccer for a couple years (my parents realized this was not the sport for me when I called the uniform my soccer costume and insisted on wearing a matching ribbon […]
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The power of the micro-influencer
Kelsey Makings | Sep 12, 2018
Unlike celebrities with millions of social media followers, micro-influencers may have anywhere from 10,000 to 50,000 followers on their platforms. While the exact numerical definition varies of a true influencer, statistics suggest smaller niche players may wield more influence when it comes to effective social media marketing. Why? Because they are far more approachable and […]
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#TipForTuesday – What is Leadership?
Abbie Fink | Sep 11, 2018
Today’s #TipForTuesday is particularly interesting for me as it also coincides with Rosh Hashana, the Jewish New Year and the beginning of the Jewish High Holidays. It is a time to reflect on the year that has passed, ask for forgiveness for those we may have hurt (intentionally or unintentionally) and to begin with a […]
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#MediaMonday – Kristine Cannon
Alison Bailin | Sep 10, 2018
Rewind to 2012. Back then, we profiled Kristine Cannon as part of our #MediaMonday series when she served as editor of Scottsdale Living and associate editor at AZ Big Media, which also publishes AZ Business Magazine and Ranking Arizona, to name a few. But SO MUCH changes in six years. So much so, we are […]
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#FunFactFriday – What do Arizona’s broadcast media call letters mean?
Abbie Fink | Sep 7, 2018
The HMA team has been busy updating the FinderBinder, the state’s media directory. At our staff meeting a couple weeks ago, I asked the team if they had any idea what some of the stations’ call letters meant. After a few blank stares and a couple shoulder shrugs, I attempted to explain. Broadcast stations in […]
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A common sense approach to media relations
Alison Bailin | Sep 6, 2018
In addition to being a part of the HMA team for 15 years, over the past decade I’ve made a hobby of freelance writing. While it started out as a fun creative outlet, over the years I’ve taken so many lessons with me back to the office when it comes to working effectively with the […]
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What are the traits of an elite competitor?
Scott Hanson | Sep 5, 2018
I had the opportunity recently to attend a statewide meeting of Arizona high school football coaches. They got to hear first-hand about new rule changes, how old rules would be enforced and more importantly – the significance of “character-based coaching” and teamwork. Bruce E. Brown, director of Proactive Coaching, provided some tremendous insight that applies […]
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Can omitting key information cause a crisis?
Abbie Fink | Aug 31, 2018
We advise our clients to check and double-check all information that is to be released to the media – particularly if it has the potential to create controversy. It’s among the advantages of having outside PR counsel to serve as another check and balance. When is omitting – or forgetting — critical information in a […]
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Is Social Media Your Online Resume?
Scott Hanson | Aug 30, 2018
So you want to play college football? You want to get hired for that plumb job? Be warned. University of Nebraska head football coach Scott Frost is not unlike many employers. They want to know as much about their prospective hires or recruits as they can. There’s only so much you can learn from a […]
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Tips on How to Beat the End-of- Summer Blues
Kelsey Makings | Aug 29, 2018
It starts just before Labor Day. As September approaches, we become acutely aware that summer is almost over. Endings in general can easily bring up feelings of anxiety, sadness and general malaise. After all, soon there will be no more careless summer nights; no more early Fridays at work and no more days spent at […]
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#MediaMonday – Michael Doudna
Abbie Fink | Aug 27, 2018
Today’s Media Monday comes to us from Michael Doudna, the newest reporter (for now) at 12 News, joining the NBC team in June. Michael and I connected working on a story during his first week at the station. So Michael, time to share… Well, I am brand new to the Southwest. I’m originally from Georgia, […]
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The Power of Workplace Volunteerism
Kelsey Makings | Aug 21, 2018
Last Friday, team members from HMA Public Relations volunteered at Southwest Human Development, stuffing backpacks for children for the upcoming school year. Our first step was to organize and separate all the materials. It was at that moment, sorting box after box, that I realized just how much good was in the world. People genuinely […]
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