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PRetty Good Start to New Year
Scott Hanson | Jan 2, 2019
I’ve never been a big New Year’s Resolution guy. For some reason, the calendar just doesn’t have that much of an impact on how I operate. But, I did take the time to write down some things I think I can do better this year. And, I sought the input from the HMA Public Relations […]
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Seasons GrEATings
Abbie Fink | Dec 21, 2018
For as long as I’ve worked at HMA, come mid-October, we begin talking about our holiday card. You see we have a tradition, that our card goes out in the mail the day before Thanksgiving, so that when our clients, colleagues and media get back to work from the long weekend, our card is waiting […]
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The Importance of Getting Visual on Social Media
Kelsey Makings | Dec 20, 2018
Aside from my love of writing, I have a passion for creating graphics. I get to use a different part of my brain and my fingers get a break from clanking on the keyboard. Although I probably spend more time on them then I should, it makes a vast difference when creating visuals for social […]
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Do you prefer to read or watch the news?
Abbie Fink | Dec 19, 2018
Personally, I prefer to read the news. Admittedly, that often means scrolling through the newspaper on my phone first thing in the morning, but it is reading nonetheless. I do subscribe to the Arizona Republic, getting it delivered on Wednesdays and Sundays. Nothing quite like taking the time on a Sunday morning to read the […]
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Real Estate Provides Insight Into PR Growth Areas
Scott Hanson | Dec 18, 2018
With 2019 rapidly approaching, agencies are busy planning for the next 12 months. Among the biggest questions: What sectors will provide the greatest opportunities for growth? And are they sustainable? To start with, astute real estate executives have historically been strong believers in the value of effective public relations programming. The industry has a lot […]
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#MediaMonday – Bryan James
Alison Bailin | Dec 17, 2018
Today’s #MediaMonday comes to us from Bryan James of Yavapai Broadcasting and Verde Valley Television, which includes The Q 102.9, KKLD 95.9FM, KVRD 105.7FM, KVNA-FM 100.1FM, KYBC 96.3FM, KNVA-AM Flagstaff (ESPN affiliate). Bryan, how did you get into broadcast journalism? I started as intern in high school. I worked special events on location, dubbed in […]
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What is a Media Advisory?
Alison Bailin | Dec 14, 2018
Our team has been sharing some of the most oft-used tactics in our media relations toolbox in recent months. Thus far, we’ve decoded the news release, photo caption, story pitch, press conference, deskside media meeting and informal media meeting. Today, we tackle a classic tool in any PR pro’s toolbox: the media advisory. A media […]
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Surrounding Yourself With Greatness
Scott Hanson | Dec 13, 2018
One of the Facebook groups I am a member of recently posed the question: College campuses have their own police departments, yet football coaches are always surrounded by state troopers even during home games. Why is that? Now in the throes of the college bowl season, we’ll get plenty of chances to see it. An […]
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Are You Listening?
Kelsey Makings | Dec 12, 2018
“Most people do not listen with the intent to understand, they listen with the intent to reply.” – Stephen R. Covey. Effective listening sounds elementary right? Turns out, it’s not. And it’s one of the biggest barriers in communication. The thing is, most of us don’t mean to be bad listeners. In fact, the opposite […]
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#TipForTuesday – What is Leadership?
Abbie Fink | Dec 11, 2018
This is the last #TipForTuesday of the year and the last four leadership cards from the Developing the Leader Within You deck. I made a commitment at the beginning of the year to randomly select 3-4 cards and write about them. I missed one month, but here are the past posts. This month’s selections are: […]
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#MediaMonday – Priscilla Torres
Alison Bailin | Dec 10, 2018
Today’s #MediaMonday comes to us from Priscilla Torres, who hosts Acceso Total Arizona on Telemundo. Priscilla, how did you get into broadcast journalism? I always loved anything related to entertainment and communications, but it was something I thought was difficult to achieve so once I graduated High School in Puerto Rico, I decided to pursue […]
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Digital/Online Communications is Key Growth Area Worldwide
Scott Hanson | Dec 7, 2018
Digital/online communications has been recognized almost worldwide as the area where agencies saw the most growth during 2018. In a report issued by the International Communications Consultancy Organization (ICCO), digital/online communications was the top growth area for agencies in regions including the United Kingdom, North America, Middle East, Latin America, Eastern Europe, Asia-Pacific and Africa. […]
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