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The Final Test
Autumn Jarrett | July 12, 2019
You’ve just graduated from college, you’ve taken your graduation trip to celebrate and now you are faced with the constant “what’s next?” question. For outsiders, finding a job once you graduate from college is sometimes considered to be easy. There is a lot of competition and more hoops to jump through to land your first […]
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Say “bon appétit” to yummy digital communication
Annelise Krafft | July 11, 2019
Another, mostly unknown, fun fact about me is that I am obsessed with cooking. I dabble in my spare time, but mostly enjoy learning about cooking techniques and watching videos from experts. One of my great loves: Bon Appétit Magazine. Bon Appétit, an award-winning food lifestyle magazine with a focus on cooking, fashion, travel, technology, […]
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Time Marches On
Scott Hanson | July 10, 2019
Scott prides himself on promptness, but Father Time has not been on his side lately. Read more about his recent battles with the clock.
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All businesses need a crisis communications plan
Alison Bailin | July 9, 2019
All businesses need a crisis communications plan. Are you prepared if something bad happens? Let HMA help you with your crisis planning needs.
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#MediaMonday – Martha Maurer
Annelise Krafft | July 8, 2019
Today’s #MediaMonday comes to us from Martha Maurer, News Director at KTAR News 92.3 FM in Phoenix. She oversees the editorial and breaking news decision-making of the largest radio news team in Arizona. Martha, time to share: My journalism career began in television, not in radio. During my last year at the Walter Cronkite School […]
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The Four F’s of the Fourth of July
HMA Public Relations | July 3, 2019
The Fourth of July is right around the corner, and I know many of us are looking forward to a three-day weekend (maybe four days if you’re fortunate enough like we are to have Friday off as well) and celebrating with our yearly traditions. Let’s take a look at some of the common associations with […]
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Just because you can doesn’t mean you should (again)
Abbie Fink | July 2, 2019
Photos create powerful reactions. In today's newsroom, judgement calls are made every day on sharing images. Just because you can doesn't mean you should.
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#MediaMonday – James E. Garcia
Scott Hanson | July 1, 2019
This week's #MediaMonday comes to us from James E. Garcia, the editor and publisher of VanguardiaArizona.com and columnist for AZMirror.com.
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Welcome to HMA
HMA Public Relations | June 28, 2019
Hi everyone! I’m Autumn Jarrett and I am excited to be joining HMA as an account coordinator. I recently graduated from Arizona State University. This makes this opportunity extra special to be able to join fellow Cronkite alumnae, Abbie and Alison along with the rest of the team. To help you get to know me […]
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Walk-up Music
Scott Hanson | June 27, 2019
PR is all about connecting with people, and one way MLB players connect with their fans is through walk-up music. Check out our walk-up songs.
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Crisis Communications in the Social Media Age
Abbie Fink | June 26, 2019
It seems not a day goes by that a viral video is making the news. Abbie gives her expert insight on how to handle crisis communications in the social media age.
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Arizona’s Family Meet-and-Greet Luncheon
Annelise Krafft | June 25, 2019
Last week, I attended a broadcast media luncheon with Arizona’s Family, put on by PRSA Phoenix. Attendees had the chance to hear from a diverse panel of the Arizona’s Family team about how they remain unbiased in their reporting and their opinions of the perfect pitch. Panelists included Jennifer Jones, senior content coordinator; Sean McLaughlin, […]
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