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Sports Equinox
Scott Hanson | Oct 15, 2019
What is the Sports Equinox? Scott Hanson is here to explain his favorite unofficial holiday that is on the horizon! Follow the link to read more!
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What is a Bylined Article?
Alison Bailin | Mar 6, 2019
Each month, our team delved into one “tool” in a PR person’s toolbox – a tactic we use to help us do our jobs effectively and exceed client expectations on a regular basis. (If you missed prior posts, all are available below.) Today, we explore the bylined article. Many people confuse bylined articles with profile […]
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What is Story Mining?
Alison Bailin | Feb 13, 2019
If you’re a regular to our blog or website, you know that our team likes to take the time to define some of the most oft-used tactics in our media relations toolbox now and then. (If you’re not, each is available below, and you can subscribe to our blog here.) One that folks most often […]
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What are Key Messages?
Alison Bailin | Feb 6, 2019
There are so many tactics that we as public relations folks use to effectively do our jobs. We’ve been taking time each month to share these tactics with our readers as well as client and prospective clients as a means to help all of us understand the inner workings (or as Abbie calls it, “The […]
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What is the expectation economy?
Scott Hanson | Nov 14, 2018
When we agree to pay money for something, we have certain expectations. It could be related to the quality of the product or more importantly today, the service related to the transaction. According to TrendWatching, “The expectation economy is an economy inhabited by experienced, well-informed consumers from Canada to South Korea who have a long […]
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Effective Proactive Communications
Scott Hanson | Nov 7, 2018
HMA Public Relations recently completed a successful proactive communications project for a land developer. We held a public town hall-type event in which relevant information from industry experts, including an economist, economic development executive, land-planning architect and the developer was shared. The client understands how important it is to be ahead of the curve when […]
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The Public Relations of 40
Rachel Brockway | Nov 22, 2017
Yesterday I turned 40 and as I was at lunch having lunch (tacos for #TacoTuesday of course) with one of my good friends we were discussing what turning 40 feels like (I say 40 is the new 30), what we had accomplished and what we still wanted to do. Which got me to thinking […]
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What is Pressure?
Scott Hanson | Apr 19, 2017
With next month being Mental Health Month, Scott thought it would be useful to put together a post about pressure--what is it? [Click below for more]
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What is Wednesday…Informal Media Meetings
Alison Bailin | Feb 15, 2017
Last week, Abbie had a great blog post about how to have a successful deskside media tour. Alison expands on one of her other suggestions – informal media meetings. To her, an informal media meeting is very different from a deskside media tour.
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What is Wednesday…Deskside Media Tours
Abbie Fink | Feb 8, 2017
Yes! Deskside media tours, also called media meetings, are still around and they're still effective. Read some tips from Abbie on how to make the most of them in today's post. [Click below for more]
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“What is…” Wednesday – What is customer service?
Kelly Potts | Oct 16, 2013
In the past, Rachel has written blogs on the power of customer service and social media. She has found success tweeting the companies that she has issues with, and not only getting responses, but getting resolutions. So, when I was having a customer service issue, Rachel suggested I take it to Twitter. And I did. […]
READ MORE“What is…” Wednesday – What are the five deadly sins of communicating in a “digitoral era”?
Katie Snyder | Aug 22, 2012
Everyone can tell a story or sell a product but becoming a modern-day marketer requires communicating a message in a compelling manner. I recently read the book Winning the Story Wars by marketing master, Jonah Sachs, who has been featured by dozens of media outlets ( CNN, New York Times and Fox News […]
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