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How Public Relations Drives Content Creation
Justin Liggin | Nov 14, 2024
When public relations and content creation teams come together, brands and businesses can create memorable stories that boost their message. Discover how public relations collaboration can enhance strategic content creation and drive results in this post from Justin Liggin.
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#CSOM – Navigating Ownership Transitions
Abbie Fink | Nov 7, 2024
It's been just over a year since Abbie Fink was named president of HMA Public Relations, and to mark the occasion, she’s relaunching the Copper State of Mind podcast! Abbie shares her journey from employee to owner and discusses the reality of a quick ownership transition, the value of the team behind you, and more in a new episode of #CSOM. Listen here to learn more!
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Halloween Storytelling and PR Strategy
Justin Liggin | Oct 31, 2024
Happy Halloween! Learn how this day can create storytelling opportunities for businesses, help them tap into the spirit of the season and engage with audiences through creative PR strategies. Read more in this post from Justin Liggin!
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The Value of Press Releases in 2024
Justin Liggin | Oct 3, 2024
Press releases remain a powerful tool, with 93 percent of communications professionals planning to continue or increase their use in the next year. Find out how teams are driving engagement and media attention with press releases and learn insights from a new report in this post from Justin Liggin.
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Maximizing Your Impact in PR
Justin Liggin | Sep 26, 2024
Are you getting the most out of your campaign or event? Justin Liggin explains how maximizing earned media, social media, and more across multiple channels can amplify your news. Discover how today!
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Embracing Firsts for Your Business with Public Relations
Justin Liggin | Aug 1, 2024
Mark a new first for your brand or business with strategic public relations efforts that help make a strong first impression, keep you ahead of trends, and more. Justin Liggin explores the benefits of public relations and how it can set the stage for your success in this blog post.
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Can Product Packages Deliver Your Message?
Justin Liggin | July 11, 2024
Find out how thinking outside the box can help deliver your message with product packages. Justin Liggin explains how influencer engagement through product packages can help build engagement and connect with audiences. Read more!
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Broaden B2B Reach with Public Relations
Justin Liggin | June 27, 2024
Boost your B2B credibility and create new business opportunities through strategic public relations efforts. Learn more as Justin Liggin discusses the value of engaging LinkedIn content, external communications, and more on B2B growth in a new blog post.
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Do Visuals Really Matter?
Alison Bailin | June 20, 2024
Dive into a new blog post on the impact of visuals in storytelling, as Alison Bailin shares how the stunning scenes from the U.S. Olympic swimming trials on an NFL football field kept her hooked. Read more!
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Continuing Education Is Always a Good Thing
Abbie Fink | June 13, 2024
Wondering if a master’s degree in communications or PR is worth it? Abbie Fink shares her educational journey and how continuing education has shaped her career in a new blog post. Check it out!
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How Does Earned Media Benefit Business?
Justin Liggin | June 6, 2024
Long-term business success is bolstered by public relations efforts, particularly through earned media. Discover the impact of earned media, its benefits for businesses, and how agencies like HMA can provide trusted guidance in this post from Justin Liggin.
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Bring Spring Cleaning to Your Brand
Justin Liggin | Mar 21, 2024
It's not just our homes that can benefit from a good spring cleaning—your brand can too. Discover how public relations strategies can help launch a new image, tell compelling stories, introduce fresh perspectives and more in this blog post from Justin Liggin. Learn more!
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