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We Did Something Uncomfortable Last Year (And We Were One of the First to Do It)
Abbie Fink | Mar 12, 2026
We did something uncomfortable last year: we created an AI policy for our agency and made everyone sign it. Not because we’re anti-AI, but because our clients trust us with confidential information and we need clear guardrails for how AI should be used. Abbie Fink shares why putting responsible AI practices in writing became one of the smartest decisions we’ve made and why your agency should consider doing the same. Read more!
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Donuts Still Matter: Why the Human Touch Eclipses AI in PR
Abbie Fink | Feb 18, 2026
AI is incredible at making work faster. But relationships aren’t built on speed, they’re built on trust, and sometimes trust looks like a box of donuts. Abbie Fink shares why “donuts still matter” and why the human touch is still the most powerful tool we have in public relations in this blog post.
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What Universal Taught Me About Public Relations
Alison Bailin | Jan 9, 2026
Some of the greatest PR lessons aren’t found in boardrooms, they are on the ride tracks at Universal Studios. From VelociCoaster to Stardust Racers, Alison Bailin shares how four unforgettable attractions she experienced over the holidays translate into smart, practical lessons for PR pros.
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Rewriting the Narrative: Public Relations Lessons From A Christmas Carol
Justin Liggin | Dec 12, 2025
We all love a redemption story. Read what A Christmas Carol can teach us about life and effective public relations efforts, and how reputation, awareness and change play a role. Check out this blog post from Justin Liggin.
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Public Relations in 2025: What’s Changing and What Still Matters?
Justin Liggin | Sep 4, 2025
Public relations is evolving, but the essentials still matter. Learn how professionals are balancing strategy, storytelling and relationships with new tools to create impact and stay ahead, with insights from Muck Rack's latest report in this post by Justin Liggin.
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You Got Media Coverage…Now What?
Alison Bailin | Aug 21, 2025
Don’t let a great media hit stop at the headline. Alison Bailin shares smart ways to amplify your coverage by showcasing it with your team, using it in new business or even hanging it in your office. Learn more in this post!
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How PR is Central to Building Brand Influence
Justin Liggin | Aug 13, 2025
89% of business leaders say brand influence drives success, and PR puts your brand at the center of it all. Learn more on the importance of strategic PR efforts with findings from a recent global Public Relations Global Network survey in this post from Justin Liggin.
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What Public Relations Practitioners Can Learn from The Gilded Age
Alison Bailin | Aug 6, 2025
Beneath the corsets, alarm clocks, and society soirées of The Gilded Age are lessons in reputation management, calculated alliances, and public perception. Alison Bailin shares what public relations practitioners can learn from the show in this blog post.
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How to Shine in Your Next Interview: Tips for Every CEO & Spokesperson
Abbie Fink | July 31, 2025
Whether you're a CEO or first-time spokesperson, a great media interview requires preparation, clarity and confidence. Abbie Fink shares essential tips for the spotlight including avoiding jargon and reinforcing key brand messages. Read more and download HMA's free guide for expert media training tips here!
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Everything Is Changing, But How?
Justin Liggin | July 24, 2025
Audience expectations, social media, AI, and more have reshaped our industry. But how do you keep up and stay strategic? Justin Liggin breaks down these changes and what they mean for your business in our latest blog post.
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Here’s Your Roadmap to Real Measurement Results
Karen Crabtree | July 10, 2025
You nailed the campaign, but what did it actually accomplish? If you've ever struggled to connect PR success to real organizational impact, the updated Barcelona Principles 2025 are your measurement roadmap. Learn more with insights from KC Crabtree in this blog post!
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Lessons for Global Communications
Justin Liggin | June 26, 2025
The demand for purpose-driven, tech-enabled PR continues to grow. Learn more about the top challenges, emerging risks, and opportunities shaping our industry in this blog post from Justin Liggin featuring insights from ICCO’s recent presentation at the 2025 AMEC Global Summit.
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