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Developing a Long-Term Communications Plan with a Digital Communications Agency
Just like a solid business plan, your communications plan is key to long-term success. Discover how a strategic approach to communications can drive real results in this blog post from Abbie Fink and download HMA's guide to crafting a winning strategy.
READ MOREWorking with Your Public Relations Agency
A strong partnership with a PR agency starts with open communication, strategic collaboration, and clear goals. Learn how to maximize your agency relationship and download HMA's guide in this post from Abbie Fink.
READ MOREPurpose-Driven PR for Businesses
For purpose-driven businesses to reach the right audience and be seen, heard, and felt by the public, purpose-driven PR can make a difference. Learn more about communicating your impact and how HMA can help with Justin Liggin.
READ MOREEthical Storytelling is More Important Than Ever
Whether stories come from healthcare, education, nonprofits, or other sectors, ethics must remain at the core. Justin Liggin shares the power of ethical storytelling today and how it can strengthen your brand’s narrative in this post.
READ MOREHow To Select A Public Relations Agency
Public relations efforts that enhance your business and create long-term success begin with finding the right agency. Abbie Fink shares how to define your goals and select the perfect partner for effective collaboration. Read more and download our HMA PR guide to assist with your search.
READ MOREHow Emotion Engages Audiences
Businesses can embrace emotion-centered strategies to tell important stories while building trust and genuine connections. Learn more about these strategies and the small gestures that create meaningful experiences in this blog post from Justin Liggin.
READ MORE#CSOM – Public Relations in a Polarized Post-Election Environment
In a time of polarization, effective communication matters more than ever. Tune in to the latest episode of the Copper State of Mind podcast, where Abbie Fink explores the responsibilities of PR professionals in a contentious political landscape, the role of business leaders in shaping public discourse, and the importance of thoughtful engagement. Check it out!
READ MOREHow Public Relations Drives Content Creation
When public relations and content creation teams come together, brands and businesses can create memorable stories that boost their message. Discover how public relations collaboration can enhance strategic content creation and drive results in this post from Justin Liggin.
READ MORE#CSOM – Navigating Ownership Transitions
It's been just over a year since Abbie Fink was named president of HMA Public Relations, and to mark the occasion, she’s relaunching the Copper State of Mind podcast! Abbie shares her journey from employee to owner and discusses the reality of a quick ownership transition, the value of the team behind you, and more in a new episode of #CSOM. Listen here to learn more!
READ MOREHalloween Storytelling and PR Strategy
Happy Halloween! Learn how this day can create storytelling opportunities for businesses, help them tap into the spirit of the season and engage with audiences through creative PR strategies. Read more in this post from Justin Liggin!
READ MOREThe Value of Press Releases in 2024
Press releases remain a powerful tool, with 93 percent of communications professionals planning to continue or increase their use in the next year. Find out how teams are driving engagement and media attention with press releases and learn insights from a new report in this post from Justin Liggin.
READ MOREMaximizing Your Impact in PR
Are you getting the most out of your campaign or event? Justin Liggin explains how maximizing earned media, social media, and more across multiple channels can amplify your news. Discover how today!
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