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Public Relations in 2025: What’s Changing and What Still Matters?
Justin Liggin | Sep 4, 2025
Public relations is evolving, but the essentials still matter. Learn how professionals are balancing strategy, storytelling and relationships with new tools to create impact and stay ahead, with insights from Muck Rack's latest report in this post by Justin Liggin.
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You Got Media Coverage…Now What?
Alison Bailin | Aug 21, 2025
Don’t let a great media hit stop at the headline. Alison Bailin shares smart ways to amplify your coverage by showcasing it with your team, using it in new business or even hanging it in your office. Learn more in this post!
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How PR is Central to Building Brand Influence
Justin Liggin | Aug 13, 2025
89% of business leaders say brand influence drives success, and PR puts your brand at the center of it all. Learn more on the importance of strategic PR efforts with findings from a recent global Public Relations Global Network survey in this post from Justin Liggin.
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What Public Relations Practitioners Can Learn from The Gilded Age
Alison Bailin | Aug 6, 2025
Beneath the corsets, alarm clocks, and society soirées of The Gilded Age are lessons in reputation management, calculated alliances, and public perception. Alison Bailin shares what public relations practitioners can learn from the show in this blog post.
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How to Shine in Your Next Interview: Tips for Every CEO & Spokesperson
Abbie Fink | July 31, 2025
Whether you're a CEO or first-time spokesperson, a great media interview requires preparation, clarity and confidence. Abbie Fink shares essential tips for the spotlight including avoiding jargon and reinforcing key brand messages. Read more and download HMA's free guide for expert media training tips here!
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Everything Is Changing, But How?
Justin Liggin | July 24, 2025
Audience expectations, social media, AI, and more have reshaped our industry. But how do you keep up and stay strategic? Justin Liggin breaks down these changes and what they mean for your business in our latest blog post.
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Here’s Your Roadmap to Real Measurement Results
Karen Crabtree | July 10, 2025
You nailed the campaign, but what did it actually accomplish? If you've ever struggled to connect PR success to real organizational impact, the updated Barcelona Principles 2025 are your measurement roadmap. Learn more with insights from KC Crabtree in this blog post!
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Lessons for Global Communications
Justin Liggin | June 26, 2025
The demand for purpose-driven, tech-enabled PR continues to grow. Learn more about the top challenges, emerging risks, and opportunities shaping our industry in this blog post from Justin Liggin featuring insights from ICCO’s recent presentation at the 2025 AMEC Global Summit.
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News They Can Use vs. News They Can Lose
Abbie Fink | May 28, 2025
Every business has a story worth telling—and the media is listening. Discover what makes a story newsworthy and how strategic public relations can help turn everyday moments into headlines. Read this post from Abbie Fink and download HMA’s guide to crafting stories that get noticed.
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Developing a Long-Term Communications Plan with a Digital Communications Agency
Abbie Fink | Apr 17, 2025
Just like a solid business plan, your communications plan is key to long-term success. Discover how a strategic approach to communications can drive real results in this blog post from Abbie Fink and download HMA's guide to crafting a winning strategy.
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Working with Your Public Relations Agency
Abbie Fink | Apr 1, 2025
A strong partnership with a PR agency starts with open communication, strategic collaboration, and clear goals. Learn how to maximize your agency relationship and download HMA's guide in this post from Abbie Fink.
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Purpose-Driven PR for Businesses
Justin Liggin | Mar 20, 2025
For purpose-driven businesses to reach the right audience and be seen, heard, and felt by the public, purpose-driven PR can make a difference. Learn more about communicating your impact and how HMA can help with Justin Liggin.
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