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Purpose-Driven PR for Businesses

Purpose-Driven PR for Businesses

 |  Mar 20, 2025

For purpose-driven businesses to reach the right audience and be seen, heard, and felt by the public, purpose-driven PR can make a difference. Learn more about communicating your impact and how HMA can help with Justin Liggin.

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Ethical Storytelling is More Important Than Ever

Ethical Storytelling is More Important Than Ever

 |  Mar 6, 2025

Whether stories come from healthcare, education, nonprofits, or other sectors, ethics must remain at the core. Justin Liggin shares the power of ethical storytelling today and how it can strengthen your brand’s narrative in this post.

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How To Select A Public Relations Agency

How To Select A Public Relations Agency

 |  Mar 5, 2025

Public relations efforts that enhance your business and create long-term success begin with finding the right agency. Abbie Fink shares how to define your goals and select the perfect partner for effective collaboration. Read more and download our HMA PR guide to assist with your search.

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How Emotion Engages Audiences

How Emotion Engages Audiences

 |  Jan 23, 2025

Businesses can embrace emotion-centered strategies to tell important stories while building trust and genuine connections. Learn more about these strategies and the small gestures that create meaningful experiences in this blog post from Justin Liggin.

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#CSOM – Public Relations in a Polarized Post-Election Environment

#CSOM – Public Relations in a Polarized Post-Election Environment

 |  Nov 21, 2024

In a time of polarization, effective communication matters more than ever. Tune in to the latest episode of the Copper State of Mind podcast, where Abbie Fink explores the responsibilities of PR professionals in a contentious political landscape, the role of business leaders in shaping public discourse, and the importance of thoughtful engagement. Check it out!

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How Public Relations Drives Content Creation

How Public Relations Drives Content Creation

 |  Nov 14, 2024

When public relations and content creation teams come together, brands and businesses can create memorable stories that boost their message. Discover how public relations collaboration can enhance strategic content creation and drive results in this post from Justin Liggin.

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#CSOM – Navigating Ownership Transitions

#CSOM – Navigating Ownership Transitions

 |  Nov 7, 2024

It's been just over a year since Abbie Fink was named president of HMA Public Relations, and to mark the occasion, she’s relaunching the Copper State of Mind podcast! Abbie shares her journey from employee to owner and discusses the reality of a quick ownership transition, the value of the team behind you, and more in a new episode of #CSOM. Listen here to learn more!

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Halloween Storytelling and PR Strategy

Halloween Storytelling and PR Strategy

 |  Oct 31, 2024

Happy Halloween! Learn how this day can create storytelling opportunities for businesses, help them tap into the spirit of the season and engage with audiences through creative PR strategies. Read more in this post from Justin Liggin!

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The Value of Press Releases in 2024

The Value of Press Releases in 2024

 |  Oct 3, 2024

Press releases remain a powerful tool, with 93 percent of communications professionals planning to continue or increase their use in the next year. Find out how teams are driving engagement and media attention with press releases and learn insights from a new report in this post from Justin Liggin.

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Maximizing Your Impact in PR

Maximizing Your Impact in PR

 |  Sep 26, 2024

Are you getting the most out of your campaign or event? Justin Liggin explains how maximizing earned media, social media, and more across multiple channels can amplify your news. Discover how today!

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Embracing Firsts for Your Business with Public Relations

Embracing Firsts for Your Business with Public Relations

 |  Aug 1, 2024

Mark a new first for your brand or business with strategic public relations efforts that help make a strong first impression, keep you ahead of trends, and more. Justin Liggin explores the benefits of public relations and how it can set the stage for your success in this blog post.

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Can Product Packages Deliver Your Message?

Can Product Packages Deliver Your Message?

 |  July 11, 2024

Find out how thinking outside the box can help deliver your message with product packages. Justin Liggin explains how influencer engagement through product packages can help build engagement and connect with audiences. Read more!

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