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Voter Fatigue
Abbie Fink | Nov 1, 2018
One of the best classes I took as part of my graduate program was a class on political communications. This was in the early 90s so communications at that time was focused on the traditional media – print, broadcast and an occasional phone call or two. It was also a time when candidates focused on […]
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Finding All The Voices
Abbie Fink | Oct 16, 2018
I had never heard the term “inclusive marketing” until I was doing the research for my presentations at the recent Improving Disability Communications workshop hosted by the National Center on Disability and Journalism at ASU’s Cronkite School, Arizona Developmental Disabilities Planning Council and Ability360. Inclusive marketing is really just marketing. Or rather what real marketing should be — creating a […]
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PR Pros Outnumber Journalists
Abbie Fink | Sep 28, 2018
A recent post on PR Daily shares the news that PR professionals outnumber journalists 6:1. Really nothing new about that. Everyday we’re seeing stories about layoffs in newsrooms, broadcast contracts not being renewed and publications closing their doors. But that fact does have a huge impact on how those PR professionals do their job. It […]
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What is a diverse and inclusive workplace?
Abbie Fink | Sep 20, 2018
As a business owner and a public relations practitioner, the topic of diversity and inclusion is brought up on a regular basis. We talk about the need for a more “diverse workforce” and that we want to create “an inclusive office.” But what does that really mean? I think we can all agree that diversity […]
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The Powerful Voice of Aretha Franklin
Grace Flemer | Aug 16, 2018
This morning, the world lost a piece of musical history – Aretha Franklin. She passed away at her home in Detroit at 76-years-old after a brave fight with pancreatic cancer. Franklin’s music inspired many people during a time when our country was in turmoil. Her music became the anthem for the civil rights and feminist […]
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Unblocking Writer’s Block
Kelsey Makings | Aug 1, 2018
It happens to even the best of writers. It’s inevitable. Your words turn to mush, you don’t have a creative fiber left in your body and you are exhausted from staring at a blank document. Maybe it’s a timing thing or maybe you are being a little too critical of yourself. Whatever the reason, being […]
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Being an introvert in the extroverted world of PR
Kelsey Makings | July 27, 2018
As a young girl there was nothing I loved more than writing a story or playing with a few close friends. I wasn’t one for big parties and the thought of having to talk to a complete stranger had me running for the nearest exit. So then why would I choose to enter the public […]
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What Mr. Rogers Teaches About Us Communications
Abbie Fink | July 24, 2018
Mr. Rogers' life lessons and discussions about tough topics were aimed towards children, but they are important for communicators, too.
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My First Impression of Public Relations vs. The Reality
Grace Flemer | July 20, 2018
As a freshman, my first mass communications and APR classes were a complete shock. Media channels are not what you flip through on your television, research is the glue that holds a campaign together and using an oxford comma before the “and” in a series is unacceptable (it also results in a five-point deduction on […]
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Is it Possible To Undress For Success?
Scott Hanson | July 17, 2018
Dressing appropriately for business meetings is imperative. Our rule of thumb is “you should be dressed the same as the others in the meeting,” whether it’s a suit, dress or something a bit more casual. TV Anchors Dressed To Impress When we watch the news, the anchors are in suits and dresses. Tuxedos and formal […]
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Pancakes or Burgers?
Grace Flemer | July 12, 2018
If you read my blog post from a few weeks back, I discussed the social media uproar and dramatic announcement behind IHOP’s name change. The “b” in IHOb stood for “burgers” – an attempt from the restaurant chain to boost their lunch and dinner sales. Little did the world know, but this marketing team had […]
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The Secret to Upper Management Success
Alison Bailin | July 11, 2018
What is the secret to upper management success?
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