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What is a Segment Sheet?
Alison Bailin | Jan 10, 2019
Over the past year, our team has been sharing some of the most oft-used tactics in our media relations toolbox. For example, we’ve decoded the news release, photo caption, story pitch, press conference, deskside media meeting, media advisory and informal media meeting. Today, we tackle a classic tool in any PR pro’s toolbox: the segment […]
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#MediaMonday – Sandra Munoz
Alison Bailin | Nov 21, 2016
#MediaMonday, your first “networking” opportunity of the week, comes to us from Sandra Munoz, creator of Latinaology.com. [Click below for more]
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#MediaMonday – Cathy Davila
Scott Hanson | Sep 26, 2016
The Dog Days of Summer haven’t completely passed. Today’s #MediaMonday is from the publisher and editor of Lambeau’s, Hildy’s and Jeter’s favorite magazine, The Phoenix Dog. Cathy Davila established the free, bi-monthly publication just a few months ago as a forum dedicated to celebrate our pet relationships and connect the Valley’s canine community. It’s a place to read about entertaining, local dog and pet stories. [Click below for more]
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#MediaMonday – Jose Garcia
Scott Hanson | Dec 21, 2015
Today’s Media Monday takes us back to high school. Well, sort of. It’s from Jose Garcia, co-host of the azpreps365 radio show heard on 98.7 FM each Saturday from 9-11 a.m., and multimedia contributor for the azpreps365.com. It’s a great showcase for high school sports in Arizona. I’ve had the opportunity to appear with Jose […]
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#MediaMonday – Bill Buckmaster
Scott Hanson | Sep 14, 2015
Today’s Media Monday comes to us from Tucson, where Bill Buckmaster hosts a daily news talk program, “Buckmaster,” which airs on Tucson’s KVOI “The Voice.” Bill, [inlinetweet prefix=”#MediaMonday – @Buckmastershow @1030_KVOI” tweeter=”” suffix=”@AP”]a five-time Emmy Award nominee and former broadcast editor for the[/inlinetweet] Associated Press, is a member of the Arizona Broadcasters Association’s Class of […]
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#MediaMonday – Susan Casper
Shelby Ray | Aug 31, 2015
Sonoran Living Live is the Valley’s original local lifestyle program on ABC 15 hosted by Terri Ouellette and Susan Casper. Recently, Caelen and I had the opportunity to sit in as part of the live audience and even talk one-on-one with the hosts. Our jobs are so cool! Since we had Terri on for a […]
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#MediaMonday – Amanda Solliday
Rachel Brockway | Aug 24, 2015
Today’s #MediaMonday comes to us from one of my favorite places to visit for work – Yuma! It is Amanda Solliday, reporter for KAWC, the NPR station in Yuma. Most of my work in Yuma has been statewide media relations for the Arizona Division of Occupational Safety and Health (ADOSH) and Arizona Commission for the Deaf and the […]
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#MediaMonday – Kris Pickel
Scott Hanson | July 6, 2015
There’s a new face at CBS 5. Kris Pickel has joined Sean McLaughlin on the station’s evening newscasts, replacing Catherine Anaya, who left the station after a more than a dozen years. Pickel was most recently the main news anchor at WKYC-TV (NBC) in Cleveland. Prior to Cleveland, she worked as a main anchor in […]
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Aiden’s Book Report
Rachel Brockway | June 13, 2014
Recently, Abbie brought in children’s books for the office to read, from a list she had come across, that was about the five children’s books with the best leadership lessons for adults. We all did the book reports and if you remember from my blog yesterday, I had Aiden involved in reading the books as […]
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HMA Wins First International Award!
Kelly Potts | Oct 10, 2013
As some of you know, Scott was in Sydney, Australia for the last two weeks at a PRGN meeting! Well – for some of it anyways. He was also hanging out with some snakes… Once at the meeting, the awards for 2013 PRGN Best Practice Award were handed out. HMA was awarded its first international […]
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The Whole Kitten Caboodle
Alison Bailin | Apr 12, 2013
Yesterday, my world was shattered when Abbie noticed I used the phrase “the whole kitten caboodle” in a blog post. At first, I thought she – a clear dog person – was just giving me, “a clear kitty person” a hard time, as so many of you dog lovers do. (Ahem!). But, apparently the phrase […]
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