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Youtility – Be Helpful and Not “Hypeful”

Youtility – Be Helpful and Not “Hypeful”

 |  July 30, 2013

I chose to read Youtility by Jay Baer for our monthly book club report for the HMA blog. I was intrigued by the title and by the cover stating “why smart marketing is about help not hype,” so I figured this would be the perfect book to read for this month! And I was right. […]

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Are you an outlier?

Are you an outlier?

 |  Apr 17, 2013

One of my favorite authors of all time is Malcolm Gladwell. He has written a few books you might have heard of including Blink, The Tipping Point, Outliers and What the Dog Saw. While all of them have concepts or ideas that apply can apply to public relations, for this blog I decided to discuss […]

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As They See ‘Em – A Fan’s Travels in the Land of Umpires

As They See ‘Em – A Fan’s Travels in the Land of Umpires

 |  Feb 12, 2013

Bruce Weber has been with The New York Times in various editorial positions since 1986. He took some time off from the newsroom’s daily grind a few years ago to research and write As They See ‘Em, A Fan’s Travels in the Land of Umpires.  Weber immersed himself in the highly scrutinized and grossly misunderstood […]

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Book Club – The Advantage

Book Club – The Advantage

 |  Jan 15, 2013

Welcome to the first post of the year in the ongoing HMA Book Club series.  We haven’t had an entry in a while – lots of other great stuff on our blog, but we just haven’t had time for a book discussion.  So we might as well start fresh in January, right? My friend Steve […]

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“What is…” Wednesday – What are the five deadly sins of communicating in a “digitoral era”?

 |  Aug 22, 2012

    Everyone can tell a story or sell a product but becoming a modern-day marketer requires communicating a message in a compelling manner. I recently read the book Winning the Story Wars by marketing master, Jonah Sachs, who has been featured by dozens of media outlets ( CNN, New York Times and Fox News […]

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“What is…” Wednesday – What is the Thought Revolution?

 |  Aug 15, 2012

    Not sure how Thought Revolution: How to Unlock Your Inner Genius by William A. Donius ended up on my desk.  But it did – so I read it. Donius was a successful corporate climber, but wasn’t happy with his personal life, including relationships, creativity and his own fears. He used what’s called “intuitive […]

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Big Mouths, Unite!

 |  Aug 2, 2012

    Andy Cohen and I have two very major things in common – a passionate love for the evil magic tube known as the “television” and big mouths. And just like Cohen, my love for television has honestly helped me in my communications career, while my big mouth has gotten me into trouble. In […]

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A Tip for Tuesday – The 11 Laws of Likability

 |  July 10, 2012

You know you work in public relations when you pick up a book called The 11 Laws of Likability (ugh, hate that spelling) and assume it’s a social media marketing book. In actuality, Michelle Tillis Lederman’s book is about the bigger picture – being liked in all aspects of life. Upon this realization, I put […]

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My “Top 10” Favorite Books

 |  July 5, 2012

I’m not sure what the backstory was, but Gini Dietrich wrote a blog post for Margie Clayman on her top 10 favorite books. I commented that it was a great list (in fact, I bought the Asher Lev book as a result) and Gini said I should write my own top 10.  Not one to […]

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Book Review – Marketing in the Round #mitr

 |  May 17, 2012

Admittedly I read the book because my pal Gini Dietrich is one of the writers.  And to support her and her writing partner Geoff Livingston, I bought the book even though I knew I would be receiving a copy as part of my Counselors Academy registration. I told Gini I would read it before I […]

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Sneezers, Idea-Viruses and Purple Cows

 |  Apr 12, 2012

Today’s blog comes from our Spring Intern, Katie. Each semester the HMA Intern does a book report. After hearing about this book from one of my professors, I knew I had to figure out what all this purple cow mania was all about. I know what you are thinking. Is that some kind of illness […]

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A Tip for Tuesday – Talk Ain’t Cheap!

A Tip for Tuesday – Talk Ain’t Cheap!

 |  Mar 6, 2012

Think about Tiger Woods. What images come to mind? Is it that red Nike shirt flapping in the wind as he won yet another golf tournament? All those commercials featuring his mug and high-end brands? Probably not. For me, when I think about Tiger, I think about silence – and then that contrite look on […]

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