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Internal vs. External Crisis Communications
Rachel Brockway | Apr 6, 2018
“In a crisis, what is external is internal and what is internal is external?” At first the answer to this question might seem easy, internal would be to employees and stakeholders of the organization and external would be to the consumers and/or potential consumers and the media. But is it really that easy?
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United Airlines Dog Disaster
Breanne Krager | Mar 15, 2018
United Airlines has made headlines again—and not in a good way. Airline officials are calling United’s most recent blunder a “tragic accident" and now everyone is wondering how they plan on fixing it.
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Three Tips for Responding to a Crisis Situation
Rachel Brockway | Feb 27, 2018
Last week news broke in a Sports Illustrated story about the Dallas Mavericks and the “accepted” culture of sexual harassment and misconduct. Rachel is sharing three tips for responding to this particular crisis situation, Mark Cuban’s response and how Cuban should move forward.
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How Crock-Pot’s Response to This is Us is a Perfect PR Response
Abbie Fink | Feb 1, 2018
We now know that a faulty slow-cooker and no batteries in the smoke detector kills Jack in This Is Us. And here's Crock-Pot's perfect PR response. [Click below for more]
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VPNs: The Crisis Communication Plan for Technology Failure
Breanne Krager | Jan 24, 2018
Yesterday at HMA World Headquarters, our technology decided to take the day off. These are the moments we turn to our VPNs. [Click below for more]
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H&M Under Fire
Breanne Krager | Jan 10, 2018
H&M will be needing more than just an apology to get past their advertisement disaster. This is where crisis control led by a good PR team comes into play. [Click below for more]
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Six Steps for Building a Crisis Communications Plan
Rachel Brockway | Jan 3, 2018
HMA Public Relations provides crisis communications services to a variety of clients. Here are some things to consider when creating a crisis communications plan. [Click below for more]
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What’s the Dilly with Anheuser-Busch’s Cease-and-Desist Letter?
Breanne Krager | Dec 7, 2017
When Anheuser-Busch found out another brewing company used their trademarked "Dilly Dilly" slogan, things got a little... medieval. [Click below for more]
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Communications in a Crisis
Alison Bailin | Nov 29, 2017
Our very own Abbie Fink gives her crisis communications advice regarding the sexual assault claims against Scottsdale-based Massage Envy. [Click below for more]
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State of PR 2017 with PRSA Phoenix
Rachel Brockway | Nov 1, 2017
Last week I attended the PRSA Phoenix State of PR 2017 + Annual Meeting luncheon and it was great! The luncheon included a great panel that reviewed trends in technology, communications, ethics and more.
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Back to the Future?
Alison Bailin | Oct 31, 2017
As Star Trek sometimes did, The Orville delights in making thinly veiled social commentary via its plotlines. Last week’s episode hit especially home for me – and should for anyone working in digital communications, or perhaps even politics.
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Can You Recover From a Social Media Flop?
Madeleine Norris | Oct 25, 2017
A lifestyle magazine in New Jersey is currently recovering from a major PR fail they suffered 2 days ago, how can PR pros avoid social media flops?
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