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What Strategies Are Involved in an Influencer Marketing Campaign?
Rayna Burgett | Nov 28, 2023
After attending a recent PRSA influencer marketing workshop featuring Find Your Influence, Rayna Burgett is sharing the key stages of executing an influencer marketing campaign and the strategies to include in your efforts. Read more!
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We Expect the Brands We Support to Support the Issues We Care About
Abbie Fink | Nov 17, 2022
A new study has found that only 18% of brands are very likely to speak out on any social issues. Abbie Fink discusses what consumers expect from brands and shares why communicators should be paying attention to the brands we represent in this blog post. Read more!
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How Influencer Marketing Can Grow Your Brand
Rayna Burgett | Nov 10, 2022
Could influencer marketing be the key to growing your brand? Learn how this powerful social media tactic can provide benefits in this post from Rayna Burgett.
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The Power of Influencer Marketing
Justin Liggin | Sep 16, 2022
From building awareness to changing audience perceptions, influencer marketing can meet a wide range of needs for your business. Learn more on the power of influencer marketing in your strategy with Justin Liggin.
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#TipForTuesday- Working with Micro-Influencers
Marissa Baker | May 4, 2021
Influencer marketing has been on the rise as more consumers trust their favorite “gurus” for product advice. While it may sound expensive to work with an influencer, there are many micro-influencers with their own specific niches that can be just as effective, if not, more effective than macro-influencers. Click the link to learn why.
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Social Media Takes What We Give It
Scott Hanson | Aug 11, 2020
Tik Tok goes the clock! Due to privacy concerns, the popular video app Tik Tok might not be around for much longer. Does this mean that using Tik Tok is an invasion of privacy? Just like with any other social media platform, Scott thinks that the information you voluntarily share online doesn't pose a privacy concern. Click the link to read more.
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How are influencers adjusting content amid COVID-19?
Annelise Krafft | Apr 28, 2020
Given COVID-19, many people are spending more time on their phones. This gives influencers a chance to create a deeper connection with their followers. Read more...
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