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#MediaMonday – What We Learned from ABC15
Justin Liggin | Sep 15, 2025
Want to know what local television looks for in a story? Justin Liggin shares an inside look at ABC15 Arizona's newsroom, which recently welcomed PRSA Phoenix to show how to pitch their newsroom effectively, leverage visuals and soundbites and create stories that resonate with Arizona viewers. Read the top takeaways here!
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#MediaMonday – Independent Newsmedia Panel
Justin Liggin | Mar 31, 2025
This week's #MediaMonday takes you inside last week’s PRSA Phoenix panel at the Independent Newspapers headquarters, where the key people behind the paper shared insights on local journalism and how to connect with them. Read more from Justin Liggin!
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How Events Can Create Opportunities for Clients
Justin Liggin | June 15, 2023
By taking advantage of big events in your area, you can score wins for your clients and connect with audiences in a special way. Read more on capitalizing on events from concerts to football games in the latest post from Justin Liggin.
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PRSA Phoenix Honors the Best of the Best
Abbie Fink | Sep 30, 2022
The PRSA Phoenix chapter celebrated the best of the best in public relations campaigns and strategies at its annual Copper Anvil awards. Read more on the event and its honorees in this post from Abbie Fink.
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#FunFactFriday – The Year 2000
Justin Liggin | Sep 2, 2022
PRSA Phoenix and the Phoenix PR Pros Facebook group came together to celebrate the group hitting 2,000 members with a 2000s themed celebration. In this #FunFactFriday, Justin Liggin shares facts on the year 2000. Read more!
READ MOREHas it really been 27 years?
Abbie Fink | July 1, 2020
Happy anniversary to Abbie Fink who joined HMA Public Relations on this day in 1993. Click to read more about how Abbie came to work for the agency and what she has been up to in these last 27 years.
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PRSA Phoenix and AZABJ Open Dialogue on Race Relations
Abbie Fink | June 12, 2020
The topic of race relations has been top-of-mind recently. Recognizing the need for an opportunity for discussion, PRSA Phoenix and AZABJ hosted a virtual panel discussion for local communicators and journalists to have an open dialogue on race.
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Pitching Diverse Stories to the Media
Annelise Krafft | Feb 20, 2020
We all have different stories and different experiences. Learn more from a recent PRSA Phoenix and AZABJ luncheon that explored how to pitch diverse stories.
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What are soft skills?
Autumn Jarrett | Feb 12, 2020
Do you know which cereal you are and why? You should. Learn more about soft skills and how Autumn thinks you should always expect the unexpected when it comes to interviews.
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Brand Journalists
Annelise Krafft | Nov 6, 2019
At the latest PRSA Phoenix New Pros Mentorship meeting, Annelise heard from internal communicators that in-house PR is taking a surprising turn. Read more!
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The Impact of a Whistleblower
Annelise Krafft | Oct 10, 2019
With news of whistleblowers currently flooding the media, learn more about the experience of local whistleblower Paula Pedene.
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Agency Pros Offer Advice to Young Professionals
Annelise Krafft | Sep 11, 2019
At the latest meeting for the PRSA Phoenix New Pros Mentorship Program, Annelise heard from a panel of mid-career PR agency professionals. Find out what advice they offered young PR pros.
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