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How AI Is Changing Our Navigation

How AI Is Changing Our Navigation

 |  Nov 17, 2023

AI is reshaping our navigation experience on the Google Maps platform with new features introduced that use visual results, augmented reality and more to streamline the user experience. Learn more in this post from Justin Liggin.

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Are You Optimizing Your News for SEO?

Are You Optimizing Your News for SEO?

 |  Mar 17, 2023

When paired with good SEO choices, your news release can have a better chance at success and public attention online. Find out how to optimize your news for search engines in this post from Justin Liggin.

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What is E-A-T?

What is E-A-T?

 |  Dec 13, 2022

When it comes to your website and standing out on Google Search, it all comes down to three elements that make up E-A-T. Learn more on what this acronym means and how your website can follow it in this blog post from Justin Liggin.

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What is Google Trends?

What is Google Trends?

 |  Sep 23, 2022

Google Trends can help identify PR opportunities for businesses and make your social media feed more buzzworthy. Discover the Google Trends platform in this post from Justin Liggin.

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What is People-First Content?

What is People-First Content?

 |  Sep 13, 2022

As Google's algorithm shifts, the search engine will benefit websites that put humans first, not search engines. Learn more on the importance of people-first content in this post from Justin Liggin.

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Is Social Media the New Search Engine?

Is Social Media the New Search Engine?

 |  July 22, 2022

A Google official recently revealed that 40 percent of Gen Z consumers prefer social media platforms like TikTok and Instagram over Google when searching online. Find out more in today's post from Justin Liggin.

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What You Should Know About SEO

What You Should Know About SEO

 |  May 24, 2022

In the digital era, success for your business requires SEO strategy. Justin Liggin shares some eye-opening stats on SEO in today's post.

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A common sense approach to media relations

A common sense approach to media relations

 |  Sep 6, 2018

In addition to being a part of the HMA team for 15 years, over the past decade I’ve made a hobby of freelance writing. While it started out as a fun creative outlet, over the years I’ve taken so many lessons with me back to the office when it comes to working effectively with the […]

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