February 22, 2018
Black and White Arizona Stat University Sign - HMA Public Relations

Frequently Asked Questions about Public Relations

Last week, Alison had the privilege of speaking in her friend and long-time local journalist Christia Gibbons’ class at ASU’s Cronkite School. The students were split down the middle as to whether they were looking to go into careers in journalism or public relations.
February 7, 2018
Public Relations Agency

Why Should You Hire a Public Relations Agency

We've hit on the "what is" when discussing public relations but we haven't written much on the reasons "why" a business should hire a PR agency until today. [Click below for more]
January 19, 2018

Volunteering – No Pain, No Gain

Volunteering and giving back to my community are very important to me. I think that we should all take the time to give our “treasure, time […]
December 6, 2017
Skills

Got Skills?

The results of the Statista survey that has determined the must-have skills for us PR pros are in... and the results will surprise you! [Click below for more]
November 14, 2017
Writing with Creativity - HMA PR

Cultivating Creativity

Ragan’s PR Daily recently published a post on four methods to jolt communications creativity. Available here, it details how lateral thinking, perspective shift, concept porting (taking […]
October 31, 2017
Thumbs Up and Thumbs Down

Back to the Future?

As Star Trek sometimes did, The Orville delights in making thinly veiled social commentary via its plotlines. Last week’s episode hit especially home for me – and should for anyone working in digital communications, or perhaps even politics.
October 27, 2017
Public Relations Services at HMA PR

Public Relations is not Advertising…or Marketing

Rarely a day goes by without someone mistaking my job in strategic communications and public relations with advertising and/or marketing. I’ve used about a dozen metaphors and stories over the years to explain the difference, but recently came across my new favorite!
October 17, 2017
No (Communications) Excuses

No (Communications) Excuses

The advice Alison learned from Gloria Feldt at a women's leadership event last week is also good advice for people who are building their brands. [Click below for more]
October 4, 2017
Gloria Feldt & Guests Group Photo - HMA Public Relations

Take the Lead

Twice a year, two of ASU’s Centers gather ASU female-led centers with other local female leaders to share best practices and network. Yesterday's speaker was former president and CEO of Planned Parenthood Federation Gloria Feldt, who today serves as president of Take the Lead Women. [Click below for more]
September 11, 2017
Christian Brabec

#MediaMonday – Christian Brabec

Christian Brabec is somewhat new to the Phoenix culinary scene but is certainly making his mark with his Instagram page, Eat.The.Plate. [Click below for more]