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Lessons Learned from the Marketing Masters
A few weeks back, the Phoenix Business Journal put together a killer focus section on some of the best and brightest in the Valley’s marketing scene. Here are some of Alison's favorites. [Click below for more]
READ MOREMy Nation’s Capitol Experience
Abbie's business travel took her to Washington, D.C. last week. While she's been to D.C. half a dozen times for business travel, this time, for the first time, she got to be part of the legislative process. [Click below for more]
READ MORECrossing the I-Beam
Abbie shares her thoughts on the three gaps that exist in our lives after seeing Hyrum Smith, 3Gaps training company CEO and chairman, speak on the topic. [Click below for more]
READ MOREDo Social Media Postings Influence Your Decisions
As PR pros, we often review a candidate's social media before the job interview. It's important for a candidate to be active but also have a "clean" account, but what happens when their posts turn political? [Click below for more]
READ MOREWhat is Wednesday…Deskside Media Tours
Yes! Deskside media tours, also called media meetings, are still around and they're still effective. Read some tips from Abbie on how to make the most of them in today's post. [Click below for more]
READ MOREWe Need to Work on Our Table Maintenance
A family dinner at a Chinese restaurant has inspired Abbie to work on HMA's "table maintenance" when it comes to delivering on the expectations set by our clients. [Click below for more]
READ MOREAchieving Exceptional Results
Today, we're re-sharing a blog Abbie posted on Public Relations Global Network's blog last month. How do you achieve exceptional results? [Click below for more]
READ MOREHonored to Serve
Abbie was the recipient of the Patrick Jackson Award for Distinguished Service to PRSA, presented at the PRSA International Conference in Indianapolis on Monday. She was unable to attend so I accepted the award on her behalf. Here is the speech she would have given. [Click below for more]
READ MORE#MediaMonday – Amy Silverman
I don’t recall when I first met Amy Silverman, managing editor at the Phoenix New Times. (She can also be heard on KJZZ, the NPR affiliate here in Phoenix). I’m guessing it was 25+ years ago and likely our paths had crossed when she was working on a story involving one of our clients. [Click below for more]
READ MOREWhat Makes a Good Employee?
I was one of the speakers at the North Carolina PRSA seminar a couple weeks ago. I talked about building an authentic workplace. It was a great session and I enjoyed pulling the information together to present. Following me on the agenda was Tom Hoog. Tom’s kind of a big deal. He’s had a much-storied […]
READ MOREHow (and why) to Develop an Effective Long-Term Communications Plan
(Note: I was Googling my name to find something I had been quoted in and found this post. It appeared originally on PR Crossing and based on the picture, it must have been more than five years ago. Relevant then, relevant now, so decided to post it here.) The famous adage “no man is an […]
READ MOREAre you an outlier?
One of my favorite authors of all time is Malcolm Gladwell. He has written a few books you might have heard of including Blink, The Tipping Point, Outliers and What the Dog Saw. While all of them have concepts or ideas that apply can apply to public relations, for this blog I decided to discuss […]
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