Our Blog

Cronkite Award – Recognizing Excellence in Journalism

Cronkite Award – Recognizing Excellence in Journalism

 |  Nov 7, 2017

Laurie Munn, from marketing & member communications at Mercy Care Plan and our guest blogger. writes about her experience at the Cronkite School of Journalism's awards luncheon. [Click below for more]

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Those Customer Service Skills Really Do Come in Handy

Those Customer Service Skills Really Do Come in Handy

 |  Oct 26, 2017

Like many of you, my first job when I turned 16 was working retail. I learned a lot of valuable lessons during my customer service days.

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What is Community?

What is Community?

 |  Oct 3, 2017

When it comes to community, what exactly is it and why do we all want to be a part of one? All this and more in today's blog post. [Click below for more]

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5 Steps to Finding the Right PR Firm

5 Steps to Finding the Right PR Firm

 |  Sep 12, 2017

Our PRGN partner agency, Landis Communications, has put together a 5-step guaranteed process to help you identify the perfect agency for your PR needs. [Click below for more]

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I’ve Been a Member of the Club for 30 Years

I’ve Been a Member of the Club for 30 Years

 |  Aug 1, 2017

Today marks Abbie Fink's 30th anniversary as a member of the Public Relations Society of America! [Click below for more]

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Does your morning routine set you up for success?

Does your morning routine set you up for success?

 |  July 12, 2017

There is a ton of information out there on what a successful person's morning routine looks like. And while Abbie doesn't disagree with the results from her research, she has found her own secret to success. [Click below for more]

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Just like that, 24 years

Just like that, 24 years

 |  June 8, 2017

Abbie has now spent more than half of her professional working career here at HMA Public Relations. Despite being in the PR business for nearly 30 years, this year has been surprisingly full of firsts for her, both personally and professionally.

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How Not to Cold Call

How Not to Cold Call

 |  May 16, 2017

If you're going to cold call about a job, we suggest you do it differently than this guy did... [Click below for more]

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What’s Your Story?

What’s Your Story?

 |  May 12, 2017

One of the first sessions at the PRSA Counselors Academy conference this year was a storybranding survey identifying your leadership strengths and weaknesses...so, what's yours? [Click below for more]

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Focus on Only What You Can Do and Give the Rest Away

Focus on Only What You Can Do and Give the Rest Away

 |  May 3, 2017

PRSA Phoenix brought Elise Mitchell, APR, Fellow PRSA and author of Leading Through the Turn, to town to speak about leadership. Abbie shares her takeaways. [Click below for more]

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How Do Communicators Get a Seat at the Table?

How Do Communicators Get a Seat at the Table?

 |  Apr 26, 2017

Abbie recently spoke on a panel for the Arizona Technology Council. The topic? The role of marketing and communications in the tech industry. [Click below for more]

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“PR Problem” or Operational Issue?

“PR Problem” or Operational Issue?

 |  Apr 11, 2017

Are you sure what you have is a PR problem? Or do you have an operational issue on your hands that the PR team now has to handle? [Click below for more]

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