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PR Disasters of 2019
Abbie Fink | Dec 18, 2019
As we look back at some of the PR disasters from this year, many seem to not be PR problems at all. Read more from Abbie on how to shift the conversation and focus on the positive PR stories.
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Lessons learned from a semester of teaching
Abbie Fink | Dec 12, 2019
Abbie just wrapped up her second semester of teaching social media for small business at Phoenix College. Check out her lessons learned along the way!
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Happy Thanksgiving
Abbie Fink | Nov 27, 2019
From all of us at HMA Public Relations, we hope you have a wonderful Thanksgiving! To spread the spirit of the holiday, Abbie Fink has penned a Thanksgiving poem. Click here to read!
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#MediaMonday – Colleen Sparks
Abbie Fink | Oct 14, 2019
Today’s #MediaMonday comes to us from Colleen Sparks, editor of North Central News. Check out the post to get to know more about her.
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Does anyone use the phone as a phone anymore?
Abbie Fink | Sep 13, 2019
Are phone calls becoming obsolete? Abbie sure hopes not. As a communications pro, she believes everyone should pick up the phone and have a conversation every once in a while.
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Millennials, Gen Z’ers Have Love/Hate Relationship with Social Media
Abbie Fink | May 29, 2019
Millennials and Generation Z are expressing uneasiness and pessimism -- about their careers, their lives and the world around them, according to Deloitte’s eighth annual Millennial Survey. Explore their relationship with branding and social media.
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Why I Still Invest in Professional Development
Abbie Fink | May 1, 2018
Even though Abbie will soon be celebrating 25 years at HMA Public Relations and 31 years in the industry, she still invests in her professional development.
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Why Should You Hire a Public Relations Agency
Alison Bailin | Feb 7, 2018
We've hit on the "what is" when discussing public relations but we haven't written much on the reasons "why" a business should hire a PR agency until today. [Click below for more]
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Create a Customer-Focused Culture
Abbie Fink | Dec 5, 2017
All businesses today spend time discussing office culture and the way they should treat customers/clients. Lisa Ford shared some valuable insights on this topic at the last Accelerent breakfast. [Click below for more]
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Communications in a Crisis
Alison Bailin | Nov 29, 2017
Our very own Abbie Fink gives her crisis communications advice regarding the sexual assault claims against Scottsdale-based Massage Envy. [Click below for more]
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#GivingTuesday
Abbie Fink | Nov 28, 2017
Today is #GivingTuesday, a 24-hour event that kicks off the charitable season. Take a look at the Arizona nonprofits participating and join the movement! [Click below for more]
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In an Internet Minute
Abbie Fink | Nov 16, 2017
There are thousands of things that take place during an internet minute. What exactly? Abbie shares an infographic that breaks it down for you. [Click below for more]
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