Lessons Learned from the Marketing Masters

A few weeks back, the Phoenix Business Journal put together a killer focus section on some of the best and brightest in the Valley’s marketing scene, including a spotlight on our own Abbie S. Fink and several of our great buddies and colleagues. If you missed it, check out the whole shebang here.
Here are some of my favorite nuggets of wisdom from on all things PR, marketing and advertising I gleaned from the feature.
“Marketing is an investment, not an expenditure.”
-Tania Torres, Torres Multicultural Communications
 
“You can’t be creative unless you are willing to look a little ridiculous.”
-David Eichler, Decibel Blue/Decibel Green
 
“Strategic and creative insights don’t come from sheltered people.”
-Matt Silverman, R&R Partners
 
“QR codes need to go away.”
-Jennifer Kaplan, Evolve PR and Marketing
 
“Attention Deficit Disorder is now a communicable disease, and we’re all viruses. It’s difficult to rise above the noise of the attention economy and be heard.”
-Park Howell, Business of Story
 
“Do not spend $1 of marketing or advertising until your customer service program is refined and ready for the masses.”
-Jackie Wright, Rainmaker
 
“Always lead with yes. Start from a place of possibility.”
-Michelle McGinty, DRA Collective
 
Forget the branded content. People hunger and desire real and genuine moments.”
-Tony Felice, The Felice + Whitney Agency
 
“Run toward your mistakes, not away from them.”
-Veronique James, The James Agency
 
“Social media has brought our particular industry(ies) closer together than I could have ever imagined, in a good way.”
-Abbie S. Fink, HMA Public Relations