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Twitter is a Valuable Tool for Today’s Journalists
Abbie Fink | Mar 29, 2017
Since the beginning, editors have been skeptical about the newsgathering function of Twitter, and rightfully so. But it has proven to be a powerful tool for today's journalists. [Click below for more]
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Lessons Learned from the Marketing Masters
Alison Bailin | Mar 21, 2017
A few weeks back, the Phoenix Business Journal put together a killer focus section on some of the best and brightest in the Valley’s marketing scene. Here are some of Alison's favorites. [Click below for more]
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My Nation’s Capitol Experience
Abbie Fink | Mar 14, 2017
Abbie's business travel took her to Washington, D.C. last week. While she's been to D.C. half a dozen times for business travel, this time, for the first time, she got to be part of the legislative process. [Click below for more]
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Crossing the I-Beam
Abbie Fink | Mar 1, 2017
Abbie shares her thoughts on the three gaps that exist in our lives after seeing Hyrum Smith, 3Gaps training company CEO and chairman, speak on the topic. [Click below for more]
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Do Social Media Postings Influence Your Decisions
Abbie Fink | Feb 16, 2017
As PR pros, we often review a candidate's social media before the job interview. It's important for a candidate to be active but also have a "clean" account, but what happens when their posts turn political? [Click below for more]
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What is Wednesday…Deskside Media Tours
Abbie Fink | Feb 8, 2017
Yes! Deskside media tours, also called media meetings, are still around and they're still effective. Read some tips from Abbie on how to make the most of them in today's post. [Click below for more]
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We Need to Work on Our Table Maintenance
Abbie Fink | Jan 11, 2017
A family dinner at a Chinese restaurant has inspired Abbie to work on HMA's "table maintenance" when it comes to delivering on the expectations set by our clients. [Click below for more]
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Achieving Exceptional Results
Abbie Fink | Dec 6, 2016
Today, we're re-sharing a blog Abbie posted on Public Relations Global Network's blog last month. How do you achieve exceptional results? [Click below for more]
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Honored to Serve
Alison Bailin | Oct 25, 2016
Abbie was the recipient of the Patrick Jackson Award for Distinguished Service to PRSA, presented at the PRSA International Conference in Indianapolis on Monday. She was unable to attend so I accepted the award on her behalf. Here is the speech she would have given. [Click below for more]
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#MediaMonday – Amy Silverman
Abbie Fink | Oct 17, 2016
I don’t recall when I first met Amy Silverman, managing editor at the Phoenix New Times. (She can also be heard on KJZZ, the NPR affiliate here in Phoenix). I’m guessing it was 25+ years ago and likely our paths had crossed when she was working on a story involving one of our clients. [Click below for more]
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What Makes a Good Employee?
Abbie Fink | Nov 4, 2015
I was one of the speakers at the North Carolina PRSA seminar a couple weeks ago. I talked about building an authentic workplace. It was a great session and I enjoyed pulling the information together to present. Following me on the agenda was Tom Hoog. Tom’s kind of a big deal. He’s had a much-storied […]
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How (and why) to Develop an Effective Long-Term Communications Plan
Abbie Fink | Oct 21, 2015
(Note: I was Googling my name to find something I had been quoted in and found this post. It appeared originally on PR Crossing and based on the picture, it must have been more than five years ago. Relevant then, relevant now, so decided to post it here.) The famous adage “no man is an […]
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