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I am a martian millennial
Kelsey Makings | Feb 7, 2019
As much as I hate to admit it, I fall right into the “millennial” category — albeit, only by a few years. According to assumptions, this means I am dangerously addicted to my phone, I don’t know a world without the internet and I have an unhealthy need for instant gratification. Some of this is […]
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What are Key Messages?
Alison Bailin | Feb 6, 2019
There are so many tactics that we as public relations folks use to effectively do our jobs. We’ve been taking time each month to share these tactics with our readers as well as client and prospective clients as a means to help all of us understand the inner workings (or as Abbie calls it, “The […]
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#TipForTuesday – Listen, Learn and Share
Abbie Fink | Feb 5, 2019
The Arizona Speaker Series has hosted four very different presenters – Sanjay Gupta, Vice President Joe Biden, James Comey and last week, Condoleezza Rice. With three more speakers to go, I can honestly say that I have gotten my money’s worth. Now, that doesn’t mean I’ve liked all the presenters. And I think that is […]
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#MediaMonday – Gabe Trujillo
Alison Bailin | Feb 4, 2019
Today’s #MediaMonday comes to us from Gabe Trujillo, a digital journalist at KPNX-TV, 12 News in Phoenix. Gabe covers the Valley community on the 12 News social accounts, website and app. He also produces and hosts “The Disabled List,” a podcast that features interviews with influencers from across Arizona and the world of pop culture. […]
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#Book Club — The Later Years
Scott Hanson | Jan 31, 2019
Imagine having such a profound impact on an industry that your teachings were still relevant nearly a quarter-century after you had died. That’s the case for Edward Bernays, the Austrian-American known as “the father of public relations.” At a recent gathering of PR pros, a fellow PRSA Fellow of mine, Paula Pedene, gave me a […]
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The Business of Birdies
Alison Bailin | Jan 30, 2019
This week marks the 2019 Waste Management Phoenix Open presented by the Ak-Chin Indian Community (WM Phoenix Open). In celebration of “The Greenest Show on Grass,” we’ve compiled some interesting statistics as well as insight from local business leaders about the event below. In addition, click here to access The Arizona’s 100 Special WM Phoenix […]
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Lessons I Learned From My Toddler.
Kelsey Makings | Jan 29, 2019
As most people know, I have two little girls—a rambunctious four-year-old and a very busy one-year old. And they are teaching me as much as I am teaching them. Here are some top lessons I have learned so far: Every day is a fresh start. Wasn’t it always amazing how the end of a school […]
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#MediaMonday – Mallory Gleich
Alison Bailin | Jan 28, 2019
Today’s #MediaMonday comes to us from the new editor of Arcadia News, Mallory Gleich. Tell us how you got your start in journalism? I’ve been writing in journals since I was able to form a word, and when I started high school, I knew I wanted to be a writer of some sort. I wasn’t […]
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Going Viral Over Crickets
Kelsey Makings | Jan 25, 2019
Here is the story… It was 2 p.m. and I had just ended a long conference call. I was due for some fresh air and remembered I had a couple of things I needed to pick up at the store. Away I went. I was in the mood for a snack, but nothing too heavy. […]
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So much news in just 100 words
Abbie Fink | Jan 24, 2019
Just about a year ago now, HMA Public Relations launched The Arizona 100, a twice-monthly digital publication that provides quick, concise, yet thorough, news of the people, events, activities and news shaping Arizona. Each of the 100-word stories focus on everything from business news, management, healthcare and real estate to arts, entertainment, history and restaurants. […]
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What’s Your App-titude?
Scott Hanson | Jan 23, 2019
According to a recent report released by App Annie, the average consumer has 100 apps on his or her phone. One hundred! Among some of the report’s other tidbits: consumers downloaded 194 billion apps in 2018, with half of them in China. I feel so simple, with my handful of apps for local news and […]
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TipForTuesday – James Comey: Truth Exists, Measure Our Leaders By It
Abbie Fink | Jan 22, 2019
I have been attending the Arizona Speakers Series at Comerica Theatre. The organizers have brought together some amazing speakers that to-date have included Sanjay Gupta and Vice President Joe Biden. James Comey was on tap for last week. And as expected, he did discuss the Mafia, emails and getting fired. No need to rehash any […]
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