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Do Visuals Really Matter?
Alison Bailin | June 20, 2024
Dive into a new blog post on the impact of visuals in storytelling, as Alison Bailin shares how the stunning scenes from the U.S. Olympic swimming trials on an NFL football field kept her hooked. Read more!
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Continuing Education Is Always a Good Thing
Abbie Fink | June 13, 2024
Wondering if a master’s degree in communications or PR is worth it? Abbie Fink shares her educational journey and how continuing education has shaped her career in a new blog post. Check it out!
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How Does Earned Media Benefit Business?
Justin Liggin | June 6, 2024
Long-term business success is bolstered by public relations efforts, particularly through earned media. Discover the impact of earned media, its benefits for businesses, and how agencies like HMA can provide trusted guidance in this post from Justin Liggin.
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Bring Spring Cleaning to Your Brand
Justin Liggin | Mar 21, 2024
It's not just our homes that can benefit from a good spring cleaning—your brand can too. Discover how public relations strategies can help launch a new image, tell compelling stories, introduce fresh perspectives and more in this blog post from Justin Liggin. Learn more!
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What Should I Do at the End of an Interview?
Alison Bailin | Mar 7, 2024
Conclude your next media interview on a high note with tips from Alison Bailin in this blog post! Check it out.
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Showcasing Brands Through Sustainability
Justin Liggin | Feb 23, 2024
Brands are embracing sustainable practices now more than ever. Justin Liggin discusses sustainable change for brands and its benefits in connecting with audiences in this blog post. Read more!
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What is Brand Positioning Strategy in PR?
Mikayla Koppy | Feb 15, 2024
Maintaining and building relationships with consumers starts with brand positioning. Discover the brand positioning strategy in PR and its approaches in this blog post from Mikayla Koppy. Take a look!
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What Is Trending in PR Today?
Alison Bailin | Feb 8, 2024
From improved crisis response to the return of in-person events, Alison Bailin unpacks the findings from the latest Global Comms Report. Discover the trends, challenges, and opportunities of today that are shaping the PR industry in this blog post.
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Cross-Channel Marketing for Businesses
Justin Liggin | Feb 1, 2024
Is a cross-channel marketing the right fit for your business goals? From news coverage to social media series to influencer partnerships, discovery how a consistent cross-channel approach can benefit your business in this post from Justin Liggin.
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What Is at the CORE of Your Communications Strategy?
Abbie Fink | Jan 25, 2024
Find out the keys to crafting your key messages as Abbie Fink outlines the meaning of CORE and why it matters in the development of an effective communications strategy.
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What Are the 4Ps of Communication
Abbie Fink | Jan 12, 2024
Abbie Fink is sharing the 4Ps of communication and how these can serve as valuable tools in your marketing mix in this blog post. Take a look!
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What Are Your PR Objectives?
Justin Liggin | Jan 10, 2024
Launching a new product, driving event attendance, and raising awareness for a cause are just some examples of public relations objectives that can drive businesses toward their goals. Learn more on the role of objectives in your next campaign with Justin Liggin in this post.
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