Our Blog
FILTER BY CATEGORY
- ALL
- Book Club
- Copper State of Mind
- Crisis Communications
- Fun Fact Friday
- HMA Public Relations
- Mash Up
- Media Monday
- Media Relations
- Networking and Professional Development
- Odds and Ends
- PR and HMA PR
- PR and Sports
- PR Observations and Preferences
- PR Toolkit
- PRGN
- PRSA
- Public Relations
- Social Media
- Tip for Tuesday
- What is...Wednesday
How Does Earned Media Benefit Business?
Long-term business success is bolstered by public relations efforts, particularly through earned media. Discover the impact of earned media, its benefits for businesses, and how agencies like HMA can provide trusted guidance in this post from Justin Liggin.
READ MOREBring Spring Cleaning to Your Brand
It's not just our homes that can benefit from a good spring cleaning—your brand can too. Discover how public relations strategies can help launch a new image, tell compelling stories, introduce fresh perspectives and more in this blog post from Justin Liggin. Learn more!
READ MOREWhat Should I Do at the End of an Interview?
Conclude your next media interview on a high note with tips from Alison Bailin in this blog post! Check it out.
READ MOREShowcasing Brands Through Sustainability
Brands are embracing sustainable practices now more than ever. Justin Liggin discusses sustainable change for brands and its benefits in connecting with audiences in this blog post. Read more!
READ MOREWhat is Brand Positioning Strategy in PR?
Maintaining and building relationships with consumers starts with brand positioning. Discover the brand positioning strategy in PR and its approaches in this blog post from Mikayla Koppy. Take a look!
READ MOREWhat Is Trending in PR Today?
From improved crisis response to the return of in-person events, Alison Bailin unpacks the findings from the latest Global Comms Report. Discover the trends, challenges, and opportunities of today that are shaping the PR industry in this blog post.
READ MORECross-Channel Marketing for Businesses
Is a cross-channel marketing the right fit for your business goals? From news coverage to social media series to influencer partnerships, discovery how a consistent cross-channel approach can benefit your business in this post from Justin Liggin.
READ MOREWhat Is at the CORE of Your Communications Strategy?
Find out the keys to crafting your key messages as Abbie Fink outlines the meaning of CORE and why it matters in the development of an effective communications strategy.
READ MOREWhat Are the 4Ps of Communication
Abbie Fink is sharing the 4Ps of communication and how these can serve as valuable tools in your marketing mix in this blog post. Take a look!
READ MOREWhat Are Your PR Objectives?
Launching a new product, driving event attendance, and raising awareness for a cause are just some examples of public relations objectives that can drive businesses toward their goals. Learn more on the role of objectives in your next campaign with Justin Liggin in this post.
READ MORETop PR Stories of 2023
As year-end lists beginning to roll out, Scott Hanson is covering the top PR stories of 2023. Read more!
READ MORE4 Reasons to be Grateful for Public Relations
Thanksgiving is right around the corner and Alison Bailin is here to share why we should be grateful for public relations. From safety seals to the Disney Parks, learn more on the impact of the industry in this blog post.
READ MORE