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How Do You Create an Authentic Relationship With the Media?

How Do You Create an Authentic Relationship With the Media?

 |  May 12, 2021

How do you build a credible relationship with the media? Abbie Fink explores this question on this week's episode of Copper State of Mind. Click the link to listen now!

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Does Influencer Marketing Make Traditional Marketing Communications Obsolete?

Does Influencer Marketing Make Traditional Marketing Communications Obsolete?

 |  Apr 28, 2021

Does influencer marketing make traditional marketing communications obsolete? No, it is just another tool in our toolbox and that’s the topic of this week’s Copper State of Mind podcast.

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Should Your Business Have a ‘Do Good’ Community Relations Strategy?

Should Your Business Have a ‘Do Good’ Community Relations Strategy?

 |  Apr 14, 2021

Is community relations a part of your overall business strategy? It should be. A strategic community relations plan has the power to impact both your community and your business.

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