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#MediaMonday – Martha Maurer
Annelise Krafft | July 8, 2019
Today’s #MediaMonday comes to us from Martha Maurer, News Director at KTAR News 92.3 FM in Phoenix. She oversees the editorial and breaking news decision-making of the largest radio news team in Arizona. Martha, time to share: My journalism career began in television, not in radio. During my last year at the Walter Cronkite School […]
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The Four F’s of the Fourth of July
HMA Public Relations | July 3, 2019
The Fourth of July is right around the corner, and I know many of us are looking forward to a three-day weekend (maybe four days if you’re fortunate enough like we are to have Friday off as well) and celebrating with our yearly traditions. Let’s take a look at some of the common associations with […]
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Just because you can doesn’t mean you should (again)
Abbie Fink | July 2, 2019
Photos create powerful reactions. In today's newsroom, judgement calls are made every day on sharing images. Just because you can doesn't mean you should.
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#MediaMonday – James E. Garcia
Scott Hanson | July 1, 2019
This week's #MediaMonday comes to us from James E. Garcia, the editor and publisher of VanguardiaArizona.com and columnist for AZMirror.com.
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Welcome to HMA
HMA Public Relations | June 28, 2019
Hi everyone! I’m Autumn Jarrett and I am excited to be joining HMA as an account coordinator. I recently graduated from Arizona State University. This makes this opportunity extra special to be able to join fellow Cronkite alumnae, Abbie and Alison along with the rest of the team. To help you get to know me […]
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Walk-up Music
Scott Hanson | June 27, 2019
PR is all about connecting with people, and one way MLB players connect with their fans is through walk-up music. Check out our walk-up songs.
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Crisis Communications in the Social Media Age
Abbie Fink | June 26, 2019
It seems not a day goes by that a viral video is making the news. Abbie gives her expert insight on how to handle crisis communications in the social media age.
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Arizona’s Family Meet-and-Greet Luncheon
Annelise Krafft | June 25, 2019
Last week, I attended a broadcast media luncheon with Arizona’s Family, put on by PRSA Phoenix. Attendees had the chance to hear from a diverse panel of the Arizona’s Family team about how they remain unbiased in their reporting and their opinions of the perfect pitch. Panelists included Jennifer Jones, senior content coordinator; Sean McLaughlin, […]
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#MediaMonday – Shoshana Leon
Annelise Krafft | June 24, 2019
Today’s #MediaMonday comes to us from Shoshana Leon, a corporate communications professional and contributing writer to Phoenix Bites, AZ Food and Wine and Images Arizona. She recently launched Foodie Fo Sho, a resource for culinary news and events in the Valley. So, Shoshana, time to share! What’s your story? I’m a University of Arizona graduate […]
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Public Relations is about Real RelationSHIPS
Alison Bailin | June 21, 2019
In public relations, success is based just as much on your ability to develop real relationships as it is on your professional skills. Alison shares ways to help develop real bonds in the workplace.
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In Brands We Trust
Abbie Fink | June 20, 2019
Edelman’s annual Trust Barometer Special Report notes that people’s expectations of brands are evolving. Learn more about key takeaways from the study.
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How to market during Pride Month
Annelise Krafft | June 19, 2019
June is Pride Month – a celebration of the LGBTQ+ community. This year is especially meaningful to LGBTQ+ people because it commemorates the 50th anniversary of the Stonewall riots, which occurred in June 1969 and inspired the June celebration. Like many other national holidays, Pride Month gives brands an opportunity to use targeted marketing to […]
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