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To Pitch or Not To Pitch?
Abbie Fink | Nov 29, 2018
There is not a day that goes by that the topic of responding to RFPs and developing proposals isn’t discussed among my colleagues. Should we submit a response to an RFP? How much information and creative work should we include in our proposal? How can we possibly discuss a budget when we don’t know what […]
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A Few Takeaways from the PRSA Media Breakfast
Kelsey Makings | Nov 28, 2018
I attended a PRSA media breakfast at the Arizona Republic yesterday morning. The event included a tour of the newsroom along with a Q&A session with four journalists, including Ryan Randazzo, business reporter, Catherine Reagor, real estate reporter, Stephanie Innes, healthcare reporter and Lauren Saria ,dining reporter.. Here are a few takeaways from each panelist. […]
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Importance of telling your stories
Scott Hanson | Nov 27, 2018
Mike Pierce, known as “Antarctic Mike,” was one of the first to run the Antarctic Ice Marathon. He later became the first American to run the Antarctic 100k, a 62-mile jaunt on an ice shelf 600 miles from the South Pole. Click to read Scott’s recap of Pierce’s recent speech at an Accelerent breakfast.
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#MediaMonday – Tammy Fellows
Alison Bailin | Nov 26, 2018
Today’s #MediaMonday comes to us from a newer member of the local media scene: Tammy Fellows. A Valley native (several generations back), Tammy graduated from the UofA before making a name for herself in publishing on both US coasts. After returning to Arizona years back she is now a mom of four. Well, five if […]
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Happy Thanksgiving!
Kelsey Makings | Nov 21, 2018
“Gratitude can turn common days into thanksgivings, turn routine jobs into joys and change ordinary opportunities into blessings.” – William Arthur Ward In honor of Thanksgiving, HMA Public Relations will be off Thursday, Nov. 22 through Friday, Nov. 23 We hope everyone has a wonderful, family- and friend-filled holiday. […]
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When Medicine and Media Meet
Abbie Fink | Nov 20, 2018
The line-up features some of the most interesting people of our time from across a variety of industries and political backgrounds.
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#MediaMonday – Erin Thorburn
Alison Bailin | Nov 19, 2018
Erin Thorburn is both a freelance writer with some great media opportunities for local PR folks AND a children's book author. Click here for more.
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Fun Fact Friday: Fonts Matter
Kelsey Makings | Nov 16, 2018
As Abbie and I were driving to a client meeting one day, there was one thing we really wanted to focus on… “What are we going to have for lunch after this?!” We were in a new area and unfamiliar with what was around us. Then, almost simultaneously, we spotted the same restaurant that had […]
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Trusted News Sources
Scott Hanson | Nov 15, 2018
The differences between news and opinion have been blurred for some time now. It’s imperative for astute citizens to realize the difference. News literacy is more important now than ever before. Watching and getting “news” from organizations with an overt political bent will taint the news/opinion lines. A recent survey from The Hollywood Reporter and […]
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What is the expectation economy?
Scott Hanson | Nov 14, 2018
When we agree to pay money for something, we have certain expectations. It could be related to the quality of the product or more importantly today, the service related to the transaction. According to TrendWatching, “The expectation economy is an economy inhabited by experienced, well-informed consumers from Canada to South Korea who have a long […]
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#TipForTuesday – What is Leadership?
Abbie Fink | Nov 13, 2018
Pulling the leadership cards from the Developing the Leader Within You deck this month got me thinking about the role of leadership today. We just came out of the mid-term elections, where tensions were high, voter fatigue had set in and the candidates’ messages were riddled with what makes a good leader. This month’s selections […]
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#MediaMonday – Mark Field
Scott Hanson | Nov 12, 2018
There are some 700,000 veterans living in Arizona. A “thank you for your service” is always appropriate, especially on Veteran’s Day. Today’s #MediaMonday comes to us from Mark Field, a U.S. Navy veteran himself. He is the publisher and editor of Arizona Veteran’s Magazine, a publication dedicated to Arizona residents who have served our country. This […]
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