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The power of the micro-influencer
Unlike celebrities with millions of social media followers, micro-influencers may have anywhere from 10,000 to 50,000 followers on their platforms. While the exact numerical definition varies of a true influencer, statistics suggest smaller niche players may wield more influence when it comes to effective social media marketing. Why? Because they are far more approachable and […]
READ MORE#TipForTuesday – What is Leadership?
Today’s #TipForTuesday is particularly interesting for me as it also coincides with Rosh Hashana, the Jewish New Year and the beginning of the Jewish High Holidays. It is a time to reflect on the year that has passed, ask for forgiveness for those we may have hurt (intentionally or unintentionally) and to begin with a […]
READ MORE#MediaMonday – Kristine Cannon
Rewind to 2012. Back then, we profiled Kristine Cannon as part of our #MediaMonday series when she served as editor of Scottsdale Living and associate editor at AZ Big Media, which also publishes AZ Business Magazine and Ranking Arizona, to name a few. But SO MUCH changes in six years. So much so, we are […]
READ MORE#FunFactFriday – What do Arizona’s broadcast media call letters mean?
The HMA team has been busy updating the FinderBinder, the state’s media directory. At our staff meeting a couple weeks ago, I asked the team if they had any idea what some of the stations’ call letters meant. After a few blank stares and a couple shoulder shrugs, I attempted to explain. Broadcast stations in […]
READ MOREA common sense approach to media relations
In addition to being a part of the HMA team for 15 years, over the past decade I’ve made a hobby of freelance writing. While it started out as a fun creative outlet, over the years I’ve taken so many lessons with me back to the office when it comes to working effectively with the […]
READ MOREWhat are the traits of an elite competitor?
I had the opportunity recently to attend a statewide meeting of Arizona high school football coaches. They got to hear first-hand about new rule changes, how old rules would be enforced and more importantly – the significance of “character-based coaching” and teamwork. Bruce E. Brown, director of Proactive Coaching, provided some tremendous insight that applies […]
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