April 27, 2018
Story Pitch

What Is a Story Pitch?

One of the similarly handy tactics people most often confuse with a news release is a little something called the story pitch. So what's the difference?
April 19, 2018
Pitches

What Is Wrong With Your Story Pitch?

Giving a little “link love” to our Public Relations Global Network partner Buchanan Public Relations today, sharing their recent PRGN blog post on “Five Reasons Your Media Pitches Are Getting No Response.”
September 22, 2015

2015 Valley Publicity Summit

If I had to choose an overall theme of the 2015 Valley Publicity Summit, hosted by the Society of Professional Journalists Valley of the Sun Chapter, […]
September 18, 2015

Pitching a Sponsored Event

Some sponsored business events are so good that they become “must-attends,” like the Business Journal’s annual Book of Lists party, among others. The credibility associated with […]
April 24, 2015

KISS Your Writing

Earlier his week I was reading a blog post from PR News titled “Keeping It Short and Simple With the Media” by David Hamilton.  It caught […]
March 5, 2015

Are your Pitches Trash?

Are your Pitches Trash? As much as this pains my enormous ego to write: Yes, some of my pitches are probably sitting in one or more […]
December 20, 2012

How to Pitch Santa Claus

Santa is to a child as a reporter is to PR pros. We both want to get our respective target’s attention so we get what's on […]
August 29, 2012

"What is…" Wednesday – What Comes First, the Pitch or the Infographic?

      We’ve talked a lot about using infographics as a way to display otherwise mundane data into eye-catching, informative graphic designs. Their popularity has […]
July 30, 2012

#MediaMonday – Pitching Television

      Last week, I had the pleasure of attending my first ever PRSA media breakfast which was all about the do's and don’ts of […]
March 30, 2012

May the Odds Be Ever in Your Favor

No, this isn’t a post on The Hunger Games (I wish) – it’s about that other little nugget of news you might have heard about: The […]