Our Blog
FILTER BY CATEGORY
#MediaMonday – Paul Calvisi
Happy #MediaMonday! The latest feature comes to us from Paul Calvisi, a host and reporter for the Arizona Cardinals broadcast team. Meet Paul, find out what brought him to the NFL and learn more about some of the notable stories he has covered over the years from Pat Tillman's career to the Cardinals' 2008 Super Bowl run. Check it out!
READ MOREEverything Is Just “Super” Here in Arizona
With Super Bowl LVII coming to Glendale's State Farm Stadium on Sunday, Abbie Fink is sharing how the NFL works to protect its brand and discussing a recent lawsuit surrounding event signage. Read more!
READ MORECheck the Calendar
Even the big boys like the MLB and the NFL have to take into account what else is going on when they hold their games. Read more on the importance of checking the calendar in this post from Scott Hanson.
READ MOREThe Coors Light
With active NFL players prohibited from directly endorsing beer, Coors Light and quarterback Patrick Mahomes have found a clever way around the rule. Read more from Scott Hanson on the brand's hilarious new commercial.
READ MOREIs Imitation The Secret to Success?
As another television network introduces a former athlete to their morning show roster, will this imitation have long-term sustainability and success? Read more from Scott Hanson.
READ MOREWhy would the NFL choose to be on NICK?
The National Football League recently made some lemonade out of lemons when it broadcast one of its Wild Card playoff games on Nickelodeon. It was an unusual platform for a pro football game – but a brilliant move. How better to teach the next generation of football fans than on their own network and in […]
READ MOREThe Value of Photos
Has the NFL forgotten the "act like you've been there before" mentality? Learn more about their unwelcome trend in the end zone.
READ MORECoaches need coaching, too
I recently had the opportunity to attend the annual Arizona High School Football Head Coaches pre-season meetings. Varsity high school football coaches from across the state came to learn about upcoming rule changes, the continued emphasis on sportsmanship and to get some professional development. At HMA Public Relations, we have written extensively about how important […]
READ MORERosen’s PR Scores Big
When the Arizona Diamondbacks traded beloved first-baseman Paul Goldschmidt, he took out a full-page ad in the Arizona Republic to thank the fans for their years of support. It certainly wasn’t the first time an athlete had done that, but it qualifies as a PR homerun. When the Arizona Cardinals recently traded quarterback Josh Rosen, […]
READ MORE#MediaMonday – Pat Summerall: One of the All-Time Best
Today’s #Media Monday is a little different. One of broadcasting’s most recognizable voices went silent last week when Pat Summerall died at the age of 82. I wasn’t born when Pat Summerall was playing in the National Football League. In his second career, however, he was among the very best. As I embarked upon my […]
READ MORE