March 21, 2018

What is a News Release?

Public relations professionals have a vast array of tactics up their sleeves to help businesses, brands and organizations achieve communications goals. Perhaps the best-known tactic to non-public relations folks is the news release.
February 6, 2018
News Releases

Do PR People Still Send News Releases?

News releases aren't dead, but there are a few things to keep in mind when sending them. Abbie has compiled some of these dissemination tips. [Click below for more]
April 2, 2014

News Release Follow-Up

Email, follow-up, call, call again? What’s the best news release follow-up? Great question and one that we debate about all the time. Should I call? When […]