How do you effectively build audience loyalty? Discover how to keep your audiences loyal through personalization, consistency, credibility and more in this post from Justin Liggin.
Your brand story isn’t just for you as an owner, it can also drive business and help create communities that believe in your brand and its mission. Read more on brand stories and their benefits with Justin Liggin in today's post.
Annual special events are a proven way to build and sustain brand loyalty, which we have written about many times, including here, here, here and here, as examples. I recently attended another one that is off-the-charts good. Each day of training camp, the Green Bay Packers players ride kids’ bikes to practice. The players exit […]
I can go on and on for days about my complete and total love of all things Donny Osmond. For those of you who know me that wouldn’t come as a surprise. After all, this has been going on since the days when he graced the covers of Tiger Beat magazine. My first opportunity to […]