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How are transactions changing?
Grace Flemer | Oct 24, 2018
Yesterday, I bought a set of wine glasses through the market feature on Facebook that collects all things being sold in a specific radius of your current location into one area on the platform. The woman posted a photo with the price, we messaged back and forth, she gave me her address, I picked up […]
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How to step-up a community relations effort
Scott Hanson | Oct 23, 2018
Community relations often plays a key role in an organization’s ability to connect with its audience. It’s no different for law enforcement agencies who are always working to update their images and improve how they are perceived while helping keep us safe. The Phoenix Police Department has stepped up its game in reaching its audience […]
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#MediaMonday – Chandler Peterson
Alison Bailin | Oct 22, 2018
While it’s #MediaMonday, this post makes us feel like it’s #WineWednesday or #FoodFriday (is that a thing? It should be!). That’s because it comes to us from Chandler Peterson, the founder and editor of Phoenix Food and Wine. How did you get into reporting/editing in the first place? What’s your story? Over years of chatting with […]
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The End of Spell Check?
Scott Hanson | Oct 19, 2018
Spell check has provided a much-needed crutch for many adults who are not – or have never been — great spellers. Spelling is emphasized in schools through weekly spelling tests and spelling bees for the excellent spellers. It’s so important to us that the winners of statewide and national spelling bees are shown on newscasts, […]
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Lessons Learned From Top Golf
Kelsey Makings | Oct 18, 2018
One can say I am competitive by nature. As an athlete, I took a loss pretty hard. As a Cardinals fan, well, I have had to learn how to accept an “L” more times than I would like. So, when the HMA team gathered at Top Golf to support Subway Kids & Sports, you can […]
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The Real Reason Customers Invest
Grace Flemer | Oct 17, 2018
This past weekend, one of the University of Alabama’s best known traditions was brought back to life after it was nixed a few years ago following the 2014 Iron Bowl against Auburn University. “Dixieland Delight” by the band Alabama was played once again during the fourth quarter while students and fans sang along. The tradition […]
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Finding All The Voices
Abbie Fink | Oct 16, 2018
I had never heard the term “inclusive marketing” until I was doing the research for my presentations at the recent Improving Disability Communications workshop hosted by the National Center on Disability and Journalism at ASU’s Cronkite School, Arizona Developmental Disabilities Planning Council and Ability360. Inclusive marketing is really just marketing. Or rather what real marketing should be — creating a […]
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#MediaMonday – Chris Etling
Scott Hanson | Oct 15, 2018
Today’s #MediaMonday comes to us from the crisp northland, where they actually experience fall. A fellow Northern Arizona University alumnus, Chris Etling is the new managing editor at the Arizona Daily Sun. Chris, time to share: November will mark my 10th year at the Daily Sun. I started my career at the paper in November […]
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Eight tips to remember when pitching to the media
Kelsey Makings | Oct 12, 2018
It has been a few weeks now since I was a proud attendee of the 15th annual Valley Publicity Summit presented by SPJ. Didn’t catch my tribute? Read it HERE. Panelists, made up from top members of our media, gathered to shed insight and provide tips when it comes to pitching story ideas. I compiled […]
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The Impact of Social Media on Natural Disasters
Grace Flemer | Oct 11, 2018
Social media has become a revolutionary tool for businesses and brands. However, platforms such as Twitter and Facebook have redefined communication, especially during natural disasters and emergencies. The United States is currently facing Hurricane Michael. Many of my closest friends are stuck right in the middle of Michael’s path in Alabama, Florida and Georgia. All […]
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What is the Iowa Hawkeyes Wave?
Scott Hanson | Oct 10, 2018
Community traditions have a way of engaging and strengthening brands – particularly when it involves football and kids. The stadium wave has been a part of sports since the late ‘70s. If you’re unfamiliar with it, the wave occurs in a packed stadium when successive groups of spectators briefly stand, yell, and raise their arms. […]
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#TipForTuesday – What is Leadership?
Abbie Fink | Oct 9, 2018
Grace was in my office when I was getting ready to select the cards for this month’s #TipForTuesday. So I went ahead and had her make the selection. And since we’ve only got three more #tips left in the year, I had her select five cards from the Developing the Leader Within You deck. This […]
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