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The Pen is Mightier than the Keyboard
Kelsey Makings | Mar 14, 2019
As mentioned, I am a martian millennial. I grew up with technology and I evolved with social media. However, I still find myself stuck in some pretty old school habits. I use paper. A lot. For instance, I take notes on my notepad instead of my phone. There is something oddly satisfying about taking your […]
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What do employers look for on your social media?
Abbie Fink | Mar 13, 2019
I do a fair amount of informational interviews. These conversations with recent or soon-to-be college graduates are a great way for them to meet with potential employers without the pressure of a job interview. There are some common questions that are always asked – What is a typical day look like? Why did you choose […]
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Taking It To The Street
Scott Hanson | Mar 12, 2019
Public relations programming is essential to the tourism and hospitality industry. “Build it and they will come” just doesn’t work all by itself. A destination is nothing more than an accidental stop-over if nobody knows about it. With that said, we in the PR industry still often find it difficult to explain to lay people […]
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#MediaMonday – Merichelle Norwood
Alison Bailin | Mar 11, 2019
Today’s #MediaMonday comes to us from Merichelle Norwood of both She Forks PHX and New Times Food and Drink. So, Mer, time to share! Tell us how you got your start in writing? Tell us your story! I’ve always been a writer. In college, I was editor-in-chief of the alternative newspaper and interned at VIBE […]
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It’s not about the numbers
Abbie Fink | Mar 8, 2019
When social media first started to become an important part of a communications strategy, we spent a lot of time figuring out how to increase the number of followers our various social media accounts had. We strived to hit certain milestones (help us reach 1,000 followers). We created incentives for people to like our page […]
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A Million Egos
Scott Hanson | Mar 7, 2019
HMA Public Relations has been involved with dozens of successful restaurant openings over the years. Projects like that are often short-term and high-energy and typically involve a healthy serving of media relations, community relations and special event planning. They definitely get an agency’s adrenaline pumping. I was watching a recent episode of “A Million Little […]
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What is a Bylined Article?
Alison Bailin | Mar 6, 2019
Each month, our team delved into one “tool” in a PR person’s toolbox – a tactic we use to help us do our jobs effectively and exceed client expectations on a regular basis. (If you missed prior posts, all are available below.) Today, we explore the bylined article. Many people confuse bylined articles with profile […]
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Social Media: Timing is Everything
Kelsey Makings | Mar 5, 2019
Is there anything worse than creating the most perfect graphic for social media only to have no one like, comment or share? You spent time making sure the image was aesthetically pleasing, the text aligned with the key messaging, the font was crisp and easy to read, the colors matched the brand and the content […]
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#MediaMonday – Nick Piecoro
Alison Bailin | Mar 4, 2019
It’s time for baseball. And today’s #MediaMonday is from Nick Piecoro, who covers the Arizona Diamondbacks for The Arizona Republic and azcentral.com. Nick was recently named Arizona Sportswriter of the year by the National Sports Media Association. Nick, time to share: My Career I’d like to say I was drawn to journalism because I was […]
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FunFactFriday: Spring Training
Kelsey Makings | Mar 1, 2019
Welcome to Spring Training in the desert! Before a team starts their 162-game schedule, players need to get into baseball shape and shake off the effects of a five-month layoff. Managers and coaches must evaluate their teams to decide who’s going to start the season. And us fans, well, we need another reason to drink […]
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Podcasting – the art of story
Abbie Fink | Feb 28, 2019
I’m teaching an intro to social media class at Phoenix College. My students included re-careering adults, returning students and typical college-age kids. Throughout the class, we are discussing a variety of different social media platforms and how they apply to small business. By the end of the semester, each student will have prepared a social […]
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Tour Guides Are Ambassadors
Scott Hanson | Feb 27, 2019
Whenever one of our HMA team makes a speech or we give a presentation, we usually practice it before we do it for real. We counsel our clients to do the same, sometimes serving as coaches. Practice can make perfect – or at least really good. On a recent trip, I had the opportunity to […]
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