January 10, 2018
H&M

H&M Under Fire

H&M will be needing more than just an apology to get past their advertisement disaster. This is where crisis control led by a good PR team comes into play. [Click below for more]
January 3, 2018
Crisis Communications Plan

Six Steps for Building a Crisis Communications Plan

HMA Public Relations provides crisis communications services to a variety of clients. Here are some things to consider when creating a crisis communications plan. [Click below for more]
December 7, 2017
Dilly Dilly

What’s the Dilly with Anheuser-Busch’s Cease-and-Desist Letter?

When Anheuser-Busch found out another brewing company used their trademarked "Dilly Dilly" slogan, things got a little... medieval. [Click below for more]
November 29, 2017
Massage Envy

Communications in a Crisis

Our very own Abbie Fink gives her crisis communications advice regarding the sexual assault claims against Scottsdale-based Massage Envy. [Click below for more]
November 1, 2017
State of PR 2017 with PRSA Phoenix

State of PR 2017 with PRSA Phoenix

Last week I attended the PRSA Phoenix State of PR 2017 + Annual Meeting luncheon and it was great! The luncheon included a great panel that reviewed trends in technology, communications, ethics and more.
October 31, 2017
Thumbs Up and Thumbs Down

Back to the Future?

As Star Trek sometimes did, The Orville delights in making thinly veiled social commentary via its plotlines. Last week’s episode hit especially home for me – and should for anyone working in digital communications, or perhaps even politics.
October 25, 2017
social media

Can You Recover From a Social Media Flop?

A lifestyle magazine in New Jersey is currently recovering from a major PR fail they suffered 2 days ago, how can PR pros avoid social media flops?
September 15, 2017
iPhone X

The iPhone “Fail” Heard ‘Round the World

If you’ve been following the launch of Apple’s new iPhone X (pronounced “iPhone ten”) like I have, you may have caught wind that the first public […]
September 7, 2017
Driverless Cars

Driverless Cars: Friend or Foe?

Maddie is a big fan of driverless cars and she took her first spin in one last week. But many other remain skeptical of this new technology. [Click below for more]
April 11, 2017

“PR Problem” or Operational Issue?

Are you sure what you have is a PR problem? Or do you have an operational issue on your hands that the PR team now has to handle? [Click below for more]