March 15, 2018
United Airlines

United Airlines Dog Disaster

United Airlines has made headlines again—and not in a good way. Airline officials are calling United’s most recent blunder a “tragic accident" and now everyone is wondering how they plan on fixing it.
February 27, 2018

Three Tips for Responding to a Crisis Situation

Last week news broke in a Sports Illustrated story about the Dallas Mavericks and the “accepted” culture of sexual harassment and misconduct. Rachel is sharing three tips for responding to this particular crisis situation, Mark Cuban’s response and how Cuban should move forward.
February 1, 2018

How Crock-Pot’s Response to This is Us is a Perfect PR Response

We now know that a faulty slow-cooker and no batteries in the smoke detector kills Jack in This Is Us. And here's Crock-Pot's perfect PR response. [Click below for more]
January 24, 2018
Motherboard Close Up - HMA Public Relations

VPNs: The Crisis Communication Plan for Technology Failure

Yesterday at HMA World Headquarters, our technology decided to take the day off. These are the moments we turn to our VPNs. [Click below for more]
January 10, 2018

H&M Under Fire

H&M will be needing more than just an apology to get past their advertisement disaster. This is where crisis control led by a good PR team comes into play. [Click below for more]
January 3, 2018
Crisis Communications Plan

Six Steps for Building a Crisis Communications Plan

HMA Public Relations provides crisis communications services to a variety of clients. Here are some things to consider when creating a crisis communications plan. [Click below for more]
December 7, 2017
Dilly Dilly

What’s the Dilly with Anheuser-Busch’s Cease-and-Desist Letter?

When Anheuser-Busch found out another brewing company used their trademarked "Dilly Dilly" slogan, things got a little... medieval. [Click below for more]
November 29, 2017
Massage Envy

Communications in a Crisis

Our very own Abbie Fink gives her crisis communications advice regarding the sexual assault claims against Scottsdale-based Massage Envy. [Click below for more]
November 1, 2017
State of PR 2017 with PRSA Phoenix

State of PR 2017 with PRSA Phoenix

Last week I attended the PRSA Phoenix State of PR 2017 + Annual Meeting luncheon and it was great! The luncheon included a great panel that reviewed trends in technology, communications, ethics and more.
October 31, 2017
Thumbs Up and Thumbs Down

Back to the Future?

As Star Trek sometimes did, The Orville delights in making thinly veiled social commentary via its plotlines. Last week’s episode hit especially home for me – and should for anyone working in digital communications, or perhaps even politics.