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Mom Jeans: The New Windows to the … Knees?
Breanne Krager | Apr 14, 2017
Although Topshop's clear knee mom jeans weren't a hit, Breanne Krager believes companies should continue taking risks, but with the help of PR pros. [Click below for more]
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What is Fake News and What is Opinion?
Rachel Brockway | Mar 9, 2017
You would think people would be smart enough by now not to believe everything they read on the internet. Sadly, Rachel has found that is not always the case. [Click below for more]
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The Perfect Blog Post Length
Rachel Brockway | Mar 2, 2017
After reading an article from PR Daily last week that stated what the perfect blog post length is, Rachel found she wasn't completely on board with the article's advice. Read about what she views to be a more realistic blog post length, especially for those in the PR profession! [Click below for more]
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What Are You Watching?
Abbie Fink | Jan 27, 2017
From Guiding Light to M*A*S*H, television has always been a group activity for Abbie, as it has been for so many of us. In today's post, she explains how this dynamic has changed and also recommends a show that you should be watching right now! [Click below for more]
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The Have, The Want, The Next
Breanne Krager | Jan 26, 2017
It goes without saying that the automobiles at the Barrett-Jackson are out of this world but the real stars of the show—for Bre at least—were the auctioneers. Check out her blog post to see what auctioneers are actually saying. [Click below for more]
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#FlashbackFriday – What is Public Relations?
Rachel Brockway | Jan 13, 2017
For some reason, there is always confusion surrounding what PR professionals actually do. Rachel tries to explain it once again. [Click below for more]
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How (and why) to Develop an Effective Long-Term Communications Plan
Abbie Fink | Oct 21, 2015
(Note: I was Googling my name to find something I had been quoted in and found this post. It appeared originally on PR Crossing and based on the picture, it must have been more than five years ago. Relevant then, relevant now, so decided to post it here.) The famous adage “no man is an […]
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Is it better to be first or right?
Abbie Fink | June 10, 2015
The relative ease of posting something to a social media channel has turned all of us into “journalists.” I intentionally put the word in quotes because journalist is a profession, with a code of ethics. But thanks to smart phones and open-source blog services, anyone can become a “journalist” by simply hitting the submit button. […]
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Six different types of client relationships and how to get the most out of them
Katie Snyder | Jan 8, 2014
Clients are like romantic relationships. You embark on a journey together where you will share negative and positive experiences and have to compromise to make things work. But just like personal relationships, client relationships can be challenging. The only difference is it’s really up to us (PR folk) to make our partner (client) happy. But […]
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Relevance and Resonance — The Two Important R’s for Blogging
Katie Snyder | Oct 9, 2013
Why is it that when communicating online we are immediately drawn to certain people’s posts/blogs and not to others? Hmmm…that’s a great question. Last week, I participated in Carrie Morgan’s #PRProChat on blogging, where one of the participants gave a simple answer to that question. According to Gerard Corbett, chair and CEO at Redphlag LLC, […]
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Get Wack(er)ed Out with Us!
Alison Bailin | Apr 11, 2013
As most of you know, the team at HMA has been working hard to help plan and promote the PRSA Western District Conference, which is coming to the Valley for the first time in decades next week. In fact, our own Abbie S. Fink is co-chair of the whole kitten caboodle with PR buddy, Michelle […]
READ MOREBook Review – UnMarketing
Abbie Fink | Mar 3, 2011
Scott Stratten was one of the first people I started following on Twitter. He signed up in April 2008; I got on in December 2008. One of the first posts I saw was a friendly reminder to engage with people on Twitter and to not just use it as a place to promote yourself. Then […]
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