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How (and why) to Develop an Effective Long-Term Communications Plan

How (and why) to Develop an Effective Long-Term Communications Plan

 |  Oct 21, 2015

(Note: I was Googling my name to find something I had been quoted in and found this post.  It appeared originally on PR Crossing and based on the picture, it must have been more than five years ago.  Relevant then, relevant now, so decided to post it here.) The famous adage “no man is an […]

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All I Really Need to Know I Learned from Abbie

All I Really Need to Know I Learned from Abbie

 |  Oct 17, 2014

For more than a decade, Abbie had that “All I Really Need to Know I Learned in Kindergarten” poster hanging in her office. So, it made sense to title this very special post “All I Really Need to Know I learned from Abbie.” Why, you ask? Unless you are living under a rock, you know […]

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Six different types of client relationships and how to get the most out of them

Six different types of client relationships and how to get the most out of them

 |  Jan 8, 2014

Clients are like romantic relationships. You embark on a journey together where you will share negative and positive experiences and have to compromise to make things work. But just like personal relationships, client relationships can be challenging. The only difference is it’s really up to us (PR folk) to make our partner (client) happy. But […]

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